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The Decline of Twitter’s Follow Fridays #FF

Today our guest blogger Amy Donohue shares her thoughts on Twitter’s Follow Friday. At it’s inception, the #FF hashtag was created for people across Twitter to make introductions – those that share the same interest, work in the same field, or tweet about similar topics. Nowadays, #FF has morphed into a somewhat spammy, hodgepodge of hashtags and Twitter handles and has lost its impact along the way.

While most people look forward to Fridays, I dread them. Picture me walking through quicksand after a night of no A/C, which happened to me last night. So, a Thursday night in Phoenix, Arizona, with no air conditioning, and a Friday to wake up to, means I know I’m going to get pretty stabby in the morning.

It happened, of course. It’s #FollowFriday/#FF, a day on Twitter to recommend to your followers other people you think they’d like to follow.

Follow Friday is spam, unless it’s done the right way. To ensure you are practicing #FF correctly, follow these quick steps:

– Recommend people you actually interact with
– People whose tweets you find informational or enjoyable
– GIVE your followers a REASON to follow people.

Here’s an example of a perfect, helpful #FF:

“#FF @TheFabSocial for great information about Social Media.”

Now, if I were a person in marketing or Social Media, I’d be looking for new accounts to follow. Wait, that’s what I do! If I saw someone tweet this, I’d check out the profile and then, most likely, follow. Give an example of why that account deserves a follow.

Here’s an example of the wrong way to #FF:

“#FF @fadkafjsdk @fdkadfjpab @eapciamd @paacma” and that’s it.

Why should I follow them?  Are they your cousin’s neighbor who makes awesome BBQ ribs? Are they a really funny account? Because there is no background information, it makes it difficult to understand it this person and I would be a good fit and it we’re worth following each other.

Help make the world a better place by doing #FF in a way that people will actually use, enjoy, and benefit from.


Author bio: Amy Donohue is a Social Media junkie who’s used to to create a following and start her own business. She’s been featured on many national blogs and isn’t afraid to hide her own voice in order to get her point across. You can find her on the web at and her personal twitter handle, @Amy_Donohue.

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