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Twitter is testing “like” and “star” buttons instead of “favorite”

When the “like” button became a prominent feature on Facebook, I wasn’t a fan. I think the “like” button makes people lazy. Before the “like” button, if you actually liked something you were supposed to move those fingers of yours and do something about it. Now, you can simply click a button and show your approval. And if someone else is compelled to comment, you can even like their comment. All while contributing nothing to the conversation.

I also think we should go back to labeling people who like fan pages as “fans” vs “likers” but that’s another blog post. Twitter is now jumping on board the “like” bandwagon by testing a “like” and “star” button. It’s only available to a few users and in the early beta stages. If it proves successful, it could be a permanent change.

I’m wondering if liking a tweet will discourage people from sharing it. The beauty of Twitter is sharing content, someone seeing it, and thinking it worthy of being shared on their timeline via a retweet. Will the “like” and “star” buttons make users lazy? I use the favorite button to favorite tweets that mention me favorably, something I might find humorous, or to remember a conversation. Since Twitter favorites are categorized in their own separate area, I want people to look at what I find interesting and see what others are saying about me.  If the “star” and “like” button also gather this information, I don’t want the world knowing I’m a lazy Twitterer and can’t be bothered to retweet anything.

What do you think of the “star” and “like” button as opposed to “favorite?” Do you use the “favorite” button? If so, how? Let us know in the comments below.

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