October 15, 2012
/ by Kristina Elliott
When: November 18-24
What: Games and puzzles are great for exercising the mind, having fun with friends and spending time with family. From intense, long-running strategy games to simple, colorful board games, there are plenty of fun games for all ages and skills. This November, plan some game time and have fun during National Game and Puzzle Week, celebrated November 18 to 24.
Background: Started by Patch Products, National Game and Puzzle Week encourages people of all ages and backgrounds, including families, educators and groups of friends, to spend time together playing board and puzzle games. Social games have been part of human life since early history. Senet, the oldest known board game in the world, dates back to approximately 3100 B.C. While modern video and computer games connect gamers from around the world, tabletop games give friends and family the important social interaction that’s becoming less of a priority.
Story Pitch: Game and puzzle creators, manufacturers and retailers have great pitching opportunities during National Game and Puzzle Week. Many game enthusiasts love collecting well-crafted, high-quality games, and game designers have the chance to promote games by showing off artwork and explaining unique game mechanics. Manufacturers will want to promote games that are good for specific age groups, such as young children’s educational games, or events, like party games. They may also explain popular genres of games, such as strategy or trivia, to help would-be gamers find their favorites. Retailers, especially game and hobby stores, can hold events to promote their products, such as game nights to introduce and explain new and popular games.
Story Hook: Board games and puzzles are often used to help children develop important cognitive skills, including counting, recognizing colors, reading and manual dexterity. In addition, games can help children learn social skills like sharing, following rules and taking turns. What kind of games should parents look for when shopping? Do games help older people stay mentally fit? How do games facilitate socialization among all age groups? Consider the following as you make your pitch:
Tips: A game creator is an excellent person to talk to about what draws people to games and what different genres are popular. Someone who runs a game store or is an avid player may speak to what drives their interest in games. A family who makes time to play games together could also talk about why face-to-face playing is healthy and fun for children and their parents.
Association of Game and Puzzle Collectors www.agpc.org
Boardgame Players Association cd(at)boardgamers.org www.boardgamers.org
Game Manufacturers Association (614) 255-4500 www.gama.org
Million Minute Family Challenge (800) 524-4263 www.millionminute.com
–Researched, compiled & written by Kristina Elliott Event Dates from CHASE’S Calendar of Events
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-877-297-8912from 8 AM - 5 PM CT