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Social Media strategy and management: how to make them work effectively

In this digital age and given the advent of technology, having a strong internet presence for your business is almost as important as the product you’re selling your consumer. These days, people flock to the Internet first before making any purchase and if your business isn’t extremely visible, you just might find yourself missing out on a substantial number of sales.

One of the easiest way to get yourself positioned to be effective online is by developing a strong social media marketing strategy. It is important to leverage yourself on the big social media power houses like Facebook, Twitter, YouTube, Google+, Pinterest, and LinkedIn.  Each social media site has a different role and function.  They might all work with your brand or not however that’s all research you determine via your marketing strategy and how your brand relates to the consumer. Once you’ve figured out what online tools and sites work for you, you will have access to billions of people online at any given time. With so many social networks, the exchange of information, and the conversation online; it can often be a daunting task to keep things managed and maintained on a consistent basis. You’ve got a strategy and that’s wonderful, now you need a social media management tool. That’s where tools like Viralheat come into play.

If you’ve taken the time to develop a strong social media strategy, reap the benefits by tracking and monitoring that effort online. After all, what good is a strategy if it’s not being managed to see if it’s even effective? Viralheat provides multiple tools to track and manage your social media presence online. Within our social media dashboard, you can manage up to seven accounts online free. Our dashboard allows you to post on Twitter, Facebook, Google+, and LinkedIn. From the dashboard, you will be able to track tweets, retweets, favorites, posts, comments, likes, and updates.  An account overview will give you a glance at followers and fans added, total mentions, and more. You can also track mentions and view detailed analytics of your engagement.

At Viralheat, we also understand that you’re busy and might need to schedule some content.  Flint, our newly released Chrome extension, makes it easy to schedule content from your web browser or online from our dashboard. Flint allows you to schedule content in advance, shorten URLs via bit.ly, target content to specific geographic locations, drag and drop images, and view a complete publishing history complete with analytics.

Need more analytics? We thought so. Our analytics dashboard was made for you. Here you’ll be able to track your Facebook presence via Facebook Insights which we’ve built into our dashboard. View Facebook data stats and track likes, engagement, impressions, stories, page views/reach, and demographic information. Also monitor your Twitter presence and track total tweets/retweets, most shared domains, most mentions by users, most shared hashtags, network growth overtime, and lists/favorites.

But wait, there’s more! While, we do a fairly decent, if not awesome job of tracking your favorite social media sites, we also track the rest of the web. Your brand presence lives everywhere and we’ve got eyes and ears across the web with our advanced analytics tools scouring the web for blog mentions, industry topics, and keeping an eye on your competitors. We also keep an eye on your consumer. After all, they are the decision maker. Our sentiment analysis tool will monitor influence, the conversation surrounding your brand, and detect customers looking to purchase products and services related to your brand.

Having a strong social media strategy goes hand in hand with having an effective social media management solution. How do you manage your social media presence? Have you used our dashboard or scheduling tool Flint? Tell us about your experiences below.

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