November 28, 2012
/ by Eileen Bernardo
Now that the feeding… errr, shopping frenzies known as Black Friday and Cyber Monday are over, data is popping up all over the web with statistics and stories surrounding the mayhem – which major retailer mentioned #BlackFriday the most, which stores performed the best, whether or not Cyber Monday is a “thing,” etc.
This is NOT another one of those posts. In fact, although Viralheat does have that data (Amazon was the online retailer with the most mentions and biggest increase in mentions on Black Friday, while Walmart was the offline retailer that received the most mentions and biggest increase in mentions on Cyber Monday), this post will bring you the less talked about but more interesting and lighthearted side of social data.
Which retailer had the most positive sentiment? Who are the most influential people talking about Black Friday, Cyber Monday, credit cards, traffic, parking tickets, caffeine, and everything else associated with these shopping holy days?
Of the major online and offline retailers we tracked, online retailer Etsy had a positive sentiment rating of 85% – extremely high when you consider that Amazon came in second with 63% positive mentions while Best Buy rounded out the top three with 51.4%
Who’s talking about what?
My favorite part of our data was looking at whom the top influencers were for phrases related to Black Friday and Cyber Monday. And some of them are too interesting to keep to ourselves. Check out the top influencers on Twitter below:
@NICKIMINAJ: The popular rap artist came up as the top influencer for Target and Best Buy but considering she’s been bashing both retailers (along with Walmart) for poor album sales, we can’t say that we’re too surprised.
@VINNYGUADAGNINO: The reality star is the top influencer for the term “exhausted” – guess living the Jersey Shore life can really take the energy out of you.
@SHAQ: Former NBA star Shaquille O’Neal topped the influencer list for “parking ticket.” Gasp! You mean you don’t valet your automobiles, Mr. O’Neal?
@rainnwilson – Funnyman Rainn Wilson, who plays Dwight on The Office, was the top influencer for “Black Friday” – perhaps Dwight was holding a Black Friday sale on Schrute Farm beets?
@mashable, @HuffingtonPost, @nytimes: It’s no surprise that these three organizations landed as top influencers for topics such as: Cyber Monday, Black Friday, crime, bank(ing), Target, Best Buy, Amazon, etc.
Now we can really put Black Friday and Cyber Monday behind us – after all, it’s always better to say goodbye with a smile.
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