Edelman and Cision Form Communications Cloud Partnership Read More

Three examples of creative Thanksgiving marketing

Photo courtesy of tinaxduzgen via flickr

Black Friday, Cyber Monday, and now this. Big-box retailers are starting even earlier this year (gasp!) and Internet Retailer estimates that 80 percent of major retailers may be sending marketing e-mails on Thursday.

Amidst the hubbub, some companies stand out for their dedication to Thanksgiving. Here are three marketing campaigns to be thankful for …

Respect The Bird. Launched by Allrecipes.com, this “grassroots movement to savor the true meaning of Thanksgiving” is a blog and pledge rolled into one. The digital food brand found that 82 percent of home cooks—their market, basically—think that Christmas marketing encroaches upon the appreciation for Thanksgiving, and so devised an idea to “not let Black Friday shopping gobble up” the holiday. The blog has an easy-access Blogger Toolkit—a smart way to recruit brand ambassadors and create campaign awareness. 

Turkey Talk-Line. Steeped in tradition, Butterball’s 29-year-old hotline for cooking and meal-planning questions, is open for the months of November and December. You don’t have to be a Butterball customer or even a meat-eater to call or get the easy-to-remember 1-800-BUTTERBALL number imbedded in your brain. But what didn’t Butterball have in 1983? Butterball On The Go, a collection of mobile tools, as well as helpful PDFs and a Twitter account of home economists answering kitchen queries.

National Clean Out Your Refrigerator Day … was last Thursday, actually! Like my mom says, “when in doubt, throw it out.” While the origins of this observance are unknown, many credit Whirlpool Corporation for the incarnation. Companies take advantage of the “make room for Thanksgiving” one-week notice to promote products and services as diverse as home appliances, cleaning supplies, food, and personal finance advice. Heck, even SpongeBob got over 500 retweets from the occasion.

Do you have a favorite Thanksgiving-related marketing campaign? Does your company do any marketing to show Thanksgiving appreciation?


Tags : social media

About Teresa Dankowski

Teresa Dankowski is a content marketing manager at Cision and covers best practices in marketing, PR and social media. She enjoys printmaking, wine, TV and dominating at rec league softball.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.