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Are You Infographic Ready?

In the simplest words possible, an infographic is a picture that gives some information. A few examples of infographics include: pie charts, maps, graphs, flow charts, and tables. These pictures can expand on the information presented on a webpage, filter it into an understandable format, or even just add some flair. Before you rush to implement them, here are a few questions to ask about yourself or your business to make sure you are ready.

1. Is your budget firm and ready?

Before attempting to add any content or introduce a new product, you should have a concrete idea of where your budget stands, the prospective costs of incorporating the new project, and an analysis of if it is a feasible addition to your operating costs.

2. Expand and work with your main content.

As a rule of thumb, infographics should not be used as a substitute for content. Some extremely complex varieties may be able to hold up as content on their own, but it is much better to think of them as an aide to your normal content. For example, a history book might show a map of a region with markers to highlight sites of battle from an ancient war.

3. Are you familiar with the subject addressed in the infographic?

Working with anything you are not familiar with can end up turning against you. While some graphics, like pie charts and graphs, are relatively straight-forward, more complex and unique layouts require both an intimate knowledge of the subject and how to arrange an infographic properly. Even if it is a subject you are familiar with, brushing up on your technical knowledge is likely a good idea.

4. Have you acquired and maintained a proper list of business contacts?

Putting effort into your display without having anyone to show it to is like hosting a party without inviting anyone to attend. A list of business contacts is what allows you to gain the most return for your investment into graphical aides. The use of a contact list also expands far beyond using it to show off your new infographs.

5. Is your business plan integrated with social media?

In the same vein as a properly managed contact list, social media integration is pivotal to the success of online advertisement or businesses. If your company is releasing a major announcement and the announcement is not being linked on Twitter, Facebook, and Google+, then you are doing it wrong. Social media integration is one of the best forms of advertisement in today’s market, so neglecting to utilize the available tools already in place would be folly.

If you answered no to any of these questions, you might need to address the concern before you venture into advanced infographics. If you answered yes to all of them, then the graphics may represent a great way to improve the performance of your website/s and reports. Professionally crafted and designed information graphs can bring your presentations and website/s to new life.

Author bio: Charles Dearing has extensive experience using infographics in marketing campaigns. He mainly writes for website marketing blogs where he enjoys sharing his insights. If you are looking at improving your website’s search engine rankings, visit for more information.

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