December 17, 2012
/ by Kimberly Cooper
When: Jan. 6 – 12
What: The holiday season is a time of indulgence. Big, celebratory feasts are held and treats and cookies are doled out with reckless abandon. Often, people tend to pack on some “holiday weight” that they resolve to lose once the new year rolls around. During the month of January, choose healthier dieting choices during Diet Resolution Week.
Background: Diet Resolution Week stresses the importance of focusing on what you put on your plate, not how much. Instead of choosing a small portion of chips, choose an apple. According to the Dietary Guidelines for Americans (2010), a healthy eating plan emphasizes fruits, vegetables, whole grains and milk products. During Diet Resolution Week, make the right eating and diet choices.
Story Pitch: A wide variety of groups and organizations can help to promote Diet Resolution Week. Gyms, fitness centers and dieticians will want to promote their services to help people reach healthy goals. Grocers and restaurants can also get in on this event by offering and promoting their healthier selections. Meanwhile, retailers can feature new active wear that may help people get into the spirit of working out.
Story Hook: According to the Centers for Disease Control, overweight or obese people are at risk for the following conditions: coronary heart disease, type II diabetes, hypertension, stroke and liver and gallbladder disease. Healthy eating can prevent high blood pressure and reduce the risk of certain cancers and diabetes. Consider the following when you make your pitch:
Tips: A dietician who knows about healthy dieting and proper eating habits can discuss the importance of a balanced diet as opposed to a fad diet. In addition, someone who maintains a balanced diet while also focusing on watching their weight can provide insight into diet and weight loss.
Academy of Nutrition and Dietetics (312) 899-0040 media(at)eatright.org www.eatright.org
Centers for Disease Control (800) 232-4636 cdcinfo(at)cdc.gov www.cdc.gov
United States Department of Agriculture (202) 720-2791 www.usda.gov
United States Department of Health and Human Services (877) 696-6775 www.hss.gov
–Researched, compiled & written by Kimberly Cooper Event Dates from CHASE’S Calendar of Events
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT