December 06, 2012
/ by Chris Pilbeam
Guest Post by Megan Totka, Chief Editor at ChamberofCommerce.com.
We all know it doesn’t take much to reach celebrity status these days. With the explosion of social media in the past five years and the inexpensive nature of setting up an online persona, people are finding ways to grow their individual brands.
Places like Facebook and Twitter can build up the brand of individuals but can also bring unwelcomed consequences for companies. Sometimes co-branded employees are harmless but in some cases it can mean a clash with the goals of present or future employers.
The Wall Street Journal recently called this trend the “latest management headache,” especially considering how much money businesses are outputting to build, maintain, and control online reputations. As individual employees garner a following in personal online circles, companies are put in an awkward position and often have to ask the question of whether it is professional to blend business and politics.
Media outlets have long banned employees from political commentary or sharing their personal views on social media platforms to avoid bias. Most companies, however, are unsure of what to do.
The good news is that co-branded employees do not have to be a liability. There are some ways to capitalize on individuals’ fan bases and make it a win-win situation for your company. Here are a few suggestions:
Megan Totka is the Chief Editor for Chamber of Commerce.com which is the most trusted online business directory. Megan also edits expert business related local news in over 30 markets.
(Photo Courtesy freedigitalphotos.net)
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