Should You Join the New MySpace?

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One thing is for sure: MySpace knows its audience. Good or bad, it is making its network for entertainers and more specifically, musicians. It relaunched yesterday and we were invited to login.

The design is clean and the features are useful, but do you need to add it to your social arsenal? See screenshots and features below, as well as our final verdict on its use case.

Above is the homepage. Users’ stream of content appears here and on the left, they can go to their library, where songs, albums, videos, mixes and photos are kept; connect with people and content through the People section; adjust Settings, Log Out or Post.

A different, yet pleasing, design change is the horizontal scroll. Pages navigate horizontally with ones track pad, scroll wheel or scroll bar.

If you click on the user name (in this case, Nathan Shafer), it will take you to the user profile, where there is a similar photo combination to Facebook: a smaller profile picture and a cover photo. The difference? Its cover photo is HUGE. 1078×768 pixels huge. You also can access a stream of content here if you scroll to the right.

Since MySpace is all about the music, there is a music player at the bottom where users can add a queue, mix or even a radio station. This also is where the Discover section appears and here, one can find out what’s trending, look for new content or find a favorite musician.

MySpace offers a music catalog, which allows users to learn about and interact with their favorite artists. They can connect to artists; read their bio and find event, song and album information; find artists’ inspirations; and find artists similar to their favorites. Users who share and listen often get an added perk: they can become a top fan of a musician.

If users feel extra multimedia-savvy, they can create a ‘mix,’ which is a collection of songs that can be combined with photos and videos. Sounds enticing  right?!

If one can’t find what they’re looking for, there is an entire page devoted to search. The Search font has got to be at least size 75. We approve.

What’s the verdict? If you represent or promote someone or something in the music industry, this is where you need to be. Musicians have embraced it and if you’re in the music space or a big fan of music yourself, you should request an invitation to the site.

If you are not a music devotee or don’t work in the industry, take a pass. You’ll end up with one more account to update and if you’re passion is not in music, it will not be in MySpace.

Special thanks to Nate Shafer for allowing me to hack into his account to write this review. 

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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