December 03, 2012
/ by Eileen Bernardo
Social sharing and engagement is on the rise as more people integrate social media into their every day routines. Brands are entering the social space looking to engage consumers in every way possible and it’s no surprise why. Users that follow brands on social media increased 106% from 2010 to 2012. As a result, the average budget spent on blogs and social media has almost tripled in three years.
The proven benefit of smart sharing in business carved a unique place in tech for social tools. As social media becomes a staple in marketing, communication, and sales plans across all industries, the need for tools to help manage and streamline the process has exploded. Engagement tools are seeing an upswing in users, signifying that the market is growing as managers in social media, communication, community, and marketing continue to search for a way to effectively engage with their audiences.
Engagement across social channels is a powerful market as many companies have tried to address the need for a tool that encompasses content suggestion, publishing, scheduling, and measurement. Since Viralheat launched Flint, a Google Chrome extension for social engagement and management, the company saw a 100% increase in average number of user accounts connected and a 125% increase in average number of published social posts per user.
As the desire for a social engagement continues to rise, the features we want and need become more apparent in the quest for a social media tool that “does it all.”
The tech space is going to continue to see a boom in products that cater to social needs. And as those needs change and evolve, as is the nature of social media, the need for the tools to change and evolve as well.
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