January 31, 2013
/ by ckettmann
You’ve decided to start a blog. You know what you want to write about, and you’ve set up WordPress. Maybe you’ve even written a few posts and promoted it on social media. Now you’re ready to watch the traffic start rolling in.
But it isn’t. What can you do?
Building a successful blog is a complicated process that requires a lot of careful planning and effort on your part. Not sure where to start? Here are 5 things you can do right now to make your blog successful this year:
Provide Compelling Content
The most important thing you can do to encourage the success of your blog is to provide compelling content. Put yourself in the shoes of your readers: What types of posts would make you want to click and read more? For most readers, these will be posts that share some useful information about how to solve a pressing problem. Or they will be posts that tell them something unusual or interesting that they might not have known. Or they will be posts that entertain them or inspire them.
Think of the audience you are trying to reach, then think of the types of posts that they will want to read. Now write them.
Target the Right Keywords
Keywords are the way that most readers are going to find your blog. They will enter what they’re looking for in Google, and if you have used those keywords properly on your site, you may appear at the top of the search results, getting more traffic to your site.
The first thing you need to do is find the right keywords to target through keyword research. Find out what terms have the most monthly searches, and then use those terms in your content, your page titles, your tags, and more. Search-engine optimization can help you to rank very high in search results, which will give you a lot of traffic and help your blog to be successful.
Engage with Readers
Part of what makes a blog successful is building a community. Once you start to get reader traffic, you should also start to get comments. Make a point to respond to all your comments and to try to engage your readers in further discussion. Include a call to action at the end of your posts, asking readers for their thoughts and opinions.
The more you can get readers engaged in your blog, the more likely they will be to return again and again and to recommend your blog to friends. All of this will help to increase traffic and to encourage the success of your blog.
Build Relationships with Blog Owners
Your community isn’t just with your readers – it’s also with other blog owners. If you reach out to other blog owners and build a relationship with them, you are laying the foundation for future promotions that will bolster the success of your blog. For example, other bloggers may share links to your posts that they find funny or interesting for their readers. Or you may even decide to form a partnership to create an e-book or promote a product that will be profitable for both of you.
The more you are able to network and the more professional relationships you build, the more opportunities you will create to promote the success of your blog.
Quality backlinks are a great way to promote your blog, to increase your traffic, and to increase your page rank so that your blog appears higher in search results. You can build quality backlinks by writing guest posts, commenting on blogs and forums in your niche, submitting articles to directories, and more.
One of the best ways to get organic backlinks is to simply write great content. Other sites will love your content so much that they will choose themselves to link to it and share it with their readers.
Building a successful blog should not be a difficult or lengthy process if you take the right steps right from the start. Writing great content, choosing the right keywords, engaging with readers and other blog owners, and building quality backlinks are just 5 things you can do right now to make your blog more successful, but there are many other strategies that will work, as well.
What do you do to encourage the success of your blog? Share your tips for success in the comments!
Author bio: Sarah Clare is a writer and oversees the site projectmanagementsoftware.com, where she has recently been researching work schedule software. In her spare time, Sarah enjoys cooking and scrapbooking.
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