Spot Meaningful Social Media Trends Instantaneously!
We often hear the phrase “do more with less”, especially in marketing! At Visible we want our customers to “do more with more”! Our new Impact Summary helps busy brand and marketing managers instantly view trends about any topic with a click of a button.
- Want a quick snapshot of your brand’s performance relative to a competitor on the social Web? Done!
- Need to quickly assess message pick-up on target sites about your latest campaign? Done!
- Looking for quick executive summary on your company’s social media programs? Done!
We know how busy you are. Your to do list is long and getting longer. We want to make it easier for you to get the most value out of the exponentially increasing social media content. The Impact Summary helps you quickly assess a brand’s or campaign’s performance by selecting any of your topics to see a dynamically generated trends synopsis.
Visible Intelligence users can now instantly assess:
- Are there any shifts in conversations about my brand or key topics?
- How widespread is the conversation? What channels are being used?
- Are more people talking or the same people talking more?
- Is sentiment trending positive or negative?
These are just a few of the important questions you can answer with the Impact Summary. See for yourself! Click on any saved topic to view a topline snapshot including metrics such as period over period volume changes, trending sentiment, media type, top sites, top author and trending word cloud.
You can also:
- Export components of the Impact Summary to a spreadsheet
- Use the Search Within and/or filters to instantly find trends within a topic
- Drill down to see posts driving trends with the click of a button – the graphs are interactive
The Impact Summary will make it even easier for you to identify and report on key trends and to make critical marketing decisions in a timely manner. It provides critical information at your fingertips so you can put it to work faster! Now you have the time for that second latte 😉
But wait, there’s more! The new VI January release has many more important social media analytics and engagement capabilities. To dig into all the details and how they can help your business, click here!
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.