Upcoming Webcast: Social Impact of the 2012 Holiday Shopping Season
The new year means a fresh start and after the busy holiday season, we don’t blame you for wanting to jump forward. But before you move on to 2013, there is plenty of insight to be derived from the recent past.
With the rush of the holiday season behind us, we take a moment to reflect on what we can learn from it. Social networking is continuing to influence many aspects of the consumer-business relationship. How did it affect the shopping season and how does it continue to affect the bottom line? Find out in our upcoming Webcast on Tuesday, January 15, where expert analyst Susan Etlinger of Altimeter Group will be joining Visible business analyst Cathy Buena to discuss:
- The challenges of utilizing and measuring social vs. traditional media
- Insights on the most discussed products, brands, and campaigns of the 2012 holiday season
- How companies are connecting this data to revenue and assessing their social ROI
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