Seven Reasons I Unfollowed You (or Your Brand) on Twitter
This is a guest post by Michael Perulli, account executive at Cision.
I recently rejoined the Twittersphere (I was on hiatus while in between jobs last fall for fear that my future employer would be asking for passwords to my social profiles). When I began tweeting again, I was quickly reminded of the reasons I don’t follow certain colleagues or companies. Similar to the Six reasons I unfriended you on Facebook, this post will attempt to expose some of the reasons you or your brand may get unfollowed on Twitter.
1. Nutrition/Fitness tweets
This one speaks for itself. I don’t want to know that you’re going to the gym to blast your glutes or that it’s “back and bicep” day. Similarly, I’m not interested in knowing what brand of protein shake you had after your workout. You are doing Crossfit, good for you; you’re the best at exercising.
I’ll even take this one step further and have this encompass all food tweets. No one cares what you had for breakfast and I don’t need to see a picture of what you’re having for dinner. It doesn’t matter what filter you apply to your club sandwich on Instagram, it still looks like a club sandwich.
2. Live-tweeting events you are watching on TV
Live-tweeting can be informative and entertaining. When social journalists are live-tweeting onsite, they offer an inside look and can add another perspective for people following a story/event. That being said, if you are watching the basketball game at home, I really don’t need to see your commentary on every play that happened. For example: “Wow, did you see that pass?!? #crazy.” First of all, I have no idea what you are talking about. Secondly, if I did know what you were referring to, I would have seen the pass because I’d be watching on TV too. Thanks.
3. Foursquare Check-ins
If you insist on syncing your Foursquare account with Twitter, please keep the check-ins to a minimum (and try to make them noteworthy). I assume you go to work every day, you don’t have to tweet that check-in. Do you think it’s important to inform me that you’re at Starbucks getting a venti soy-chai? I don’t. Also, if you tweet a gym check-in, please refer to number one on this list.
4. Brands that only tweet press releases
Many brands still only use Twitter to repost their press releases. I’d go to your website or I’d subscribe via email if I only wanted to receive your news. Companies that use Twitter solely to share their press releases are missing the point and there isn’t any benefit in following them.
5. Brands that don’t interact or engage
Having a Twitter account for your brand simply isn’t enough to stay relevant, consumers have grown to expect a swift response. Brands that refuse to acknowledge the people that care enough to tweet about their brand/products are not only doing a poor job, they are doing the brand a disservice. Customers appreciate replies, direct messages and retweets; a little acknowledgment goes a long way.
6. You tweet too much…. Or not enough
This is applicable for both personal and corporate accounts. Generally speaking, if you tweet more than once an hour on average, you tweet too much. Variety is the spice of life and I don’t need you dominating my Twitter feed. Conversely, if I’m looking through the list of people I follow and I don’t remember ever seeing a tweet from you, consider yourself unfollowed.
7. The follow/unfollow game
For those of you unfamiliar, the follow/unfollow game is probably the most annoying thing on Twitter. Most of us still get email notifications when someone follows us and reciprocating a follow is still a common practice. Brands use this as a sneaky way to get follow-backs and/or publicity. By following someone and quickly unfollowing them, the company gets exposure when the person is notified via email and can sometimes get people (not knowing the company has already ditched them from their list) to follow-back. To be truthful, this practice is usually only done by companies/brands that would just tweet spam and advertisements anyways, so be wary when reciprocating a follow by any company.
Just a few things to keep in mind before you hit the “tweet” button next. I hope you didn’t have trouble following me (see what I did there?).
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