Implementing True Measurement: An Earned Media Management Strategy Learn More

The HARO Limelight Series (HLS)- Kiana Shaw, Source

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week.

Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits.

We hope you find this series useful. Please leave any comments or questions below!

In this HLS, we interviewed Kiana Shaw, the Executive Director of Village Truth, Inc.

1. Please give the BloggingPRWeb readers a little background information about yourself/your business.

I started Village of Truth, Inc. in 2008 after a bad breakup. I was lost and heartbroken and didn’t want any other woman or girl to ever lose her identity in a man. I sat with one of my mentors, Rafer Owens, Sr.,  in a little ice cream shop in Compton, CA and he advised me to pull out my goal list and diligently work on it. He told me to keep a journal of it and it was from that journal that Village of Truth was born.

We are a non-profit organization that values the presence of strong, ambitious women in society. Our mission is to further support the cultivation of strong women by encouraging the development of inner-city teen girls through providing the resources needed to obtain financial stability, ensure mental growth, enhance physical health and attain emotional strength.

Our objective is to teach young ladies in a 4 month time frame the following:

  • Set and reach goals
  • Establish and use credit responsibly
  • Budget
  • Live healthy and drug-free lifestyles
  • Cope with past hurts
  • Cooking Skills
  • Etiquette
  • Manage future disappointments
  • Hygiene

All of these skills provide the foundation for a self-sufficient life. Each phase of the program will conclude with a test to demonstrate their knowledge of the subject matter  in addition to a better attitude toward their personal lives and future.        

2.       How did you first hear about HARO and why did you decide to sign up?

I heard about HARO at the Spark and Hustle conference hosted by Tori Johnson (Good Morning America on ABC). It was highly suggested that we use this website. I make it a habit to follow the advice of business mentors.

3. How has HARO changed the way you market yourself/your business?

 Sometimes, we can be hesitant because of our fears. Getting the first article was a confidence booster.

 4. How many times have you gotten media placements through HARO?

I have been in one article, however, it was because of that article (posting it on social media sites) that brought attention to what I do. Since then, one of the parent’s of my mentees nominated me for the Yahoo! Women Who Shine award. People are constantly sending me links to nominations they believe I qualify for. I love it!

5. From your experience with getting media placements, what are some tips/pointers you can give to people looking to pitch themselves or their businesses to the media?

Don’t make the decision for the reporter/blogger/source. You never know what will get their attention. Submit your story anyway.

6. What are some no-nos when pitching the media?

  1. Once you submit your story, don’t stalk the reporter. It’s okay to check in a few days later and then again in 2 weeks if you haven’t heard back, but don’t harass them.
  2. Don’t delay! Respond back as soon as they email you to ensure they have everything they need.

If you’d like to be featured in the HARO Limelight series as a member of the media or a source, email: laura(at)helpareporter(dot)com.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.