Weekly Feature for Fashion & Beauty Fanatics: Q&A with Cybele Parsignault
This is a guest post from Gina Joseph, social media community manager at Cision.
Ready for this week’s Fashion & Beauty Buzz? We chatted with beauty blogger Cybele Parsignault, whose blog, Cybele Says, was one of the first beauty blogs on the scene over 11 years ago. She gives her advice on how to make it in today’s blogging world, pitching tips, and more!
Q: How has the beauty blogging industry changed since you first launched Cybele Says?
A: I’d say it’s done a 180 degree turn since I started my site back in 2001. I remember trying to get some publicity for my site and reached out to all the beauty mags and couldn’t get a response, and now they are appointing and having contests to name beauty bloggers for the magazine. I guess they had to somehow conform as now there are so many blogs out there.
Q: What are some tips for bloggers who want to get started in the beauty writing biz?
A: In the biz of magazines – intern, intern, intern! Like with any job you want to get in that field, get an internship in that field. If you’re good, it could lead to a full time gig. If you are looking to start a blog—I can’t stress this enough—come up with a really unique angle, like only focusing on pink products or something. You have to make yourself standout somehow as you can’t be all things to all people, and there’s a lot of competition out there. If you start your site for the right reasons, and not just free products, it will show. Make sure you take really great pictures and update your site at least four times a week, if not more. That consistency will help build your audience.
Q: What are some beauty trends we should look out for this spring?
A: In no particular order:
- Nails! Nude and chic or crazy and over the top. It all goes.
- Nude lips will continue to be oh-so-must-do.
- Full brows, thankfully!
- For hair, straight works from season-to-season, but been also seeing a lot of creative braids.
- More multi-tasking products. I love that beauty companies are trying to get our attention and money by creating products that take care of more than one beauty need.
Q: What product do you make sure to never leave the house without?
A: Blinc Mascara. It’s my total go-to underrated beauty product that actually started my whole love of wanting to seek out the greatest out there in the beauty category.
Q: Any tips for PR professionals who want to get in contact with you?
A: Fortunately I’ve worked on both sides of the coin—I was a PR executive in the music industry for many years. On one side, I think it’s quite challenging for a PR person to know exactly who is important in any field they are pitching a product to; who is hot one minute, may not be the next and vice versa. I think the safest way to go is to look at the networks and the blogs that belong to them, as they don’t just take anyone. On the blog side, I think the most important tip that goes across the board is to know who you are pitching. Take a look at the site, if just briefly! For me, I just focus on beauty products, not interviews with doctors, etc. If I’ve written about one product from the line and liked it, keep me posted on other products they have coming out as chances are I’ll like it or at least be very open to trying it.
Q: What are you PR pet peeves, or what is the strangest pitch you’ve received?
A: I think the best was a pitch about helping to save sharks. While I’m not against it at all as they are a necessary creature in the ocean’s eco system, I don’t think picking out the right colored eye shadow or blush to contour their cheeks would do them any good in the long run. I also get a lot of fashion pitches, and it just makes the overall PR company look bad if doing the “throw it at the wall and see if it sticks,” type of email blasting. Try asking a blogger who they consider important sites to them in the category you are looking for! Make friends!
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