Earned Media Management: The Evolution of PR and Comms Learn More

Weekly Feature for Fashion & Beauty Fanatics: Q&A with David White

This is a guest post from Gina Joseph, social media community manager at Cision.

It’s about time we got a male perspective around here! Meet Shoeography‘s footwear editor, fashion stylist and self-described “sneakerhead,” David White, and learn who ignited his love for men’s fashion and all things style.

David White

Photo courtesy of David White

Q: How did you get into the fashion media industry, and where did the focus on footwear come in to play?

A: I grew up with a tailor for a dad so clothing construction was always around me.  However, it wasn’t until my years at FIT that I fell in love with combing through old fashion magazines and adding some validity to what I was studying.  That’s when I felt the need to let others know my ideas and critiques of the rapidly changing fashion cycle through styling, design and writing.  In terms of shoes, I have always had a keen interest in brands that step outside of the populace, so several years ago I went searching in the Village and Soho for a unique sneaker to wear to a summertime event and that’s when I sort of stumbled upon the whole cult lifestyle of the “sneakerhead” and my love for footwear has been growing ever since.

Q: Your blog isn’t just about shoes. What other types of fashion are you interested in?

A: Well, I cover men’s footwear for Shoeography.com, but I also have my own blog, Jacket Optional Shoes Required.com, and I just critique fashions that speak to me.  A large part of my heart lies with men’s fashion since my dad used to make all my suits, but I studied women’s fashion in school and just love the power of how fashion and adornment are like therapies for our lives.

Q: You also serve as a fashion stylist for some top networks. What’s that like?

A: It’s a cool deal at times, I must say.  I’ve worked as a stylist and wardrobe supervisor for some Food Network, Cooking Channel and HGTV shows, and it’s a very ‘Aha!’ moment at times to see how my role in interpreting the dynamic between what’s proposed by designers and what actually is chosen by the people is played out.

Q: What are some upcoming fashion-related trends should men be aware of?

A: Well in terms of shoes, the running shoe remixed for spring is big and quite attractive.  Overall, more men should shake off the stigma of being pigeonholed into one style of dress.  Menswear is so liberated right now and—in my opinion—a bit more exciting than womenswear, as men of all ages and types are dressing like they never have before.

Q: Any tips for PR professionals who want to get in contact with you?

A: As long as the brand you’re representing speaks to my fashion sensibilities, I am more than willing to hear about, read up on or experience it if time permits.

Q: What are you PR pet peeves, or what is the strangest pitch you’ve received?

A: My biggest PR pet peeve is when PR reps downplay the power and influence of the blogger.  Some of them don’t do their homework thoroughly.  Press even five years ago is much different from press now.

Find David on Twitter and Pinterest.

Our free weekly Fashion & Beauty Buzz newsletter features industry-related job postings, staff updates, Q&As with the fashion and beauty community, upcoming industry events and more, and is geared toward industry journalists and bloggers.

If you want to sign up or be featured in it, email gina.joseph[at]cision.com. Don’t forget to also follow @CisionNavigator and @Cision on Twitter! 

About Cision Contributor

This post was written by a guest Cision contributor.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.