February 11, 2013
/ by nate.shafer
Last week we launched a new update to CisionPoint that contained some new goodies! We have heard from our clients that they wanted better analytics and customization within your social newsrooms so we went ahead and added those features to all existing accounts.
1. Crazy-good Analytics on all Releases
As you already know your Social Newsroom already makes it super easy to host content online and share it through your social channels but that is not enough for today’s PR practitioner, so we added analytics to all existing social newsrooms. These analytics not only show you the traffic that is generated to your newsrooms but which stories are garnering all the attention!
Not only can we provide when people are visiting your newsroom but where are they coming from, how often it’s shared across social networks and what multimedia on your page was garnering the traffic!
2. Customizing your Newsroom just for you
One of the other features we added in our winter 2013 release was the ability to customize newsrooms. We have given users the ability to not only upload company logos but to personalize fonts, color schemes and formatting of your newsrooms.
3. Expanded Mediabank Capabilities
The days of emailing the entire office searching for the approved logo or video are in the past. With Cision’s Mediabank your organization has the ability to host images, videos or any other branded content directly in your CisionPoint portal. Besides hosting all of this content in one place we make it completely sortable and searchable for future use!
This feature is not only great for internal use but also for external use as well. Organizations can host all of their approved images, videos and other branded content in one place so members of the media can easily find approved branded content.
4. Embedding your Newsroom Directly on your own Website
According to the Pew State of the News Media report, 76% of journalists research their stories online. By using our CisionWire Sync you can integrate your customized newsroom directly on your company’s website. With our latest enhancements, it’s easy to integrate your customized social newsroom into your corporate website so your releases post in real-time.
Simply copy and paste a few lines of HTML into your website and you’ll no longer have to manually update your newsroom!
With all these new features it has become super-easy to host, customize and measure content that you produce. Let us know any ways you plan to use these new capabilities or any questions you have below in the comments!
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