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BBC uses Cision’s data, insight in Harlem Shake report

Image courtesy of BBC

Image courtesy of BBC

Cision account executive Jordan Adams used the Cision Social Media Dashboard to fuel his insight on the rise and fall of viral video The Harlem Shake. Earlier this week, he used that knowledge to write a blog post titled Lifecycle of a Viral Video: The Harlem Shake Down.

Today, the BBC reported on the dance craze using Cision’s data and thoughts from our in-house expert, Adams. In the article, titled Harlem Shake: Tracking a meme over a month, they analyzed the craze and spoke with Adams, YouTube trends manager Kevin Allocca, and co-founder of Unruly Media Sarah Wood.

Are you still shakin’ or are you glad it’s on its way out?


About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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