Curating Content for Your Online Community
Whether you are managing a large community for a national brand or maintaining your personal social media presence, staying active and relevant is key to community success. Attracting new followers and fostering relationships with the ones you already have is normally a direct reflection of the types and quality of content you are sharing. Since social media is so often about the latest viral video or hilarious meme, staying on top of breaking news can be tough and sometimes, exhausting. Here are a few helpful tips to keep in mind when tasked with curating interesting and exciting content for your community.
Gauge Your Audience
Understand your audience and what resonates with them is a great first step to gathering content. Do a pulse check every month or so to gauge how your audience is engaging with various types of content. Plain text, videos, photos, links from your blog, links from across the web are just a few of the content types you can try. Choose the top three most popular content types and start looking for content in those genres.
Where to Look
Content can be found from an endless amount of sources across the web and elesewhere. Set up RSS feeds of publications that share content that fit your community’s interests, review the user generation content you are receiving from community members, leverage what existing material you have created and use them in new ways. Keep your eyes and mind open for new sources and pieces of content.
When to Publish
Once you’ve found great content you might feel the need to share it immediately (and in some cases this is appropriate) but other times it’s wise to save material to post at a later date or schedule to post later that same day. To stay organized, add a page to your editorial calendar with the content and where it would be shared – Facebook, Twitter, Google+, and LinkedIn, or re-purposed for a blog post. You can also use tools like Viralheat or Flint to schedule your posts to publish in the future.
Being the curator for your community can be a big job but organizing your process can greatly affect your outcome. Plan ahead, know where to look, and use a tool to help you stay active, even when you can’t be in front of a computer.
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