Don’t stress in April
What: Stress is something that affects nearly everyone at some point. From workplace anxieties to being rushed by a busy schedule, it often lingers. In April, relieve some stress and learn more about its negative affects during National Stress Awareness Month.
Background: Sponsored by the Health Resource Network, Stress Awareness Month is a national effort to educate people on how to deal with stress and the misconceptions associated with stress. During the month, the organization also sponsors Stress Awareness Day, which is held April 16 or the day after income taxes are due.
Story Pitch: A number of groups and organizations can pitch around National Stress Awareness Month. Massage therapists will want to promote their services, possibly by offering a monthly discount. Spas and health clubs would also do well to promote stress awareness and the benefits of exercise and taking care of oneself. Health care professionals may also alert patients of the dangers of stress and offer tips on how to alleviate stress. Meanwhile, nutritionists can advertise diet as a way to reduce stress.
Story Hook: According to the National Institute for Health, approximately 1 million people in the U.S. miss work each day as a result of workplace stress. In addition, too much stress can contribute to high blood pressure, heart disease, stroke, poor brain functioning and serious mental health problems including depression and anxiety. Consider the following when you make your pitch:
- What factors can contribute to added stress?
- How prevalent is stress in teens and young adults?
- What methods can be used to de-stress?
- How can diet and exercise help reduce stress?
Tips: A health care professional who deals specifically with stress can provide tips on how to manage stress. In addition, a massage therapist can give suggestions on how to relax and avoid stress triggers. Meanwhile, a person suffering from chronic stress can talk about how it has impacted every day life.
National Institute for Occupational Safety and Health
The American Institute of Stress
U.S. Department of Health and Human Services
–Researched, compiled & written by Kimberly Cooper
Event Dates from CHASE’S Calendar of Events
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.