PR Training: University Program Educates Next Generation of Pros
This guest post is by Sonal Moraes, account coordinator at Cision. She attended DePaul University and was a student of Jim Motzer’s.
Cision has a University Program which offers professors and their students a complimentary CisionPoint account for educational purposes. Jim Motzer utilizes this program to give his students an edge. Motzer’s impressive portfolio includes 21 years at Burson-Marsteller and eight years at Fleishman-Hillard working on accounts including McDonalds, Gatorade, Quaker Oats, Tropicana and Sears. He now is a professor in the college of communication at DePaul University teaching a variety of public relations classes. Motzer’s clear knack for the business and passion for the industry gives us no better success story of the University Program in action.
He always circles back with rave reviews from using CisionPoint in his classes, so this time we followed up with him to see what else he had to say. Check it out and maybe you’ll feel inspired in some way:
Q: What is your favorite part about teaching public relations/related courses?
A: PR students understand that whatever aspect of the business I’m teaching is preparing them for the real world. Students intuitively understand that whatever I’m teaching them will be relevant to their professional lives. That makes it much easier to engage students.
Q: Cision: What is your favorite part about our University Program?
A: It’s the passion the Cision team brings to the classroom when they introduce Cision to my students. I hope their passion sends a signal to my students that developing media lists and monitoring media are critical to the success of every campaign and can score major points with clients.
Q: How did CisionPoint access impact your classroom curriculum or assignments?
A: I created classroom assignments such as building media lists or developing media monitoring reports so students had to exercise their Cision muscles.
Q: How has CisionPoint access impacted your students?
A: Students have mentioned learning Cision in the classroom has made them more marketable to employers. It also gives them a better sense of confidence which is much-needed at this stage in their careers.
Q: Would you recommend the University Program to other professors?
A: Yes, of course. But Cision’s University Program is a lot like my favorite restaurant. I hate to recommend it to too many people because I’m afraid it will become too popular and then I won’t be able to get a table — or a Cision rep to come to my classroom.
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