Presenting Cision's 2019 State of the Media Report Read More

Vocus State of the Media Report 2013 highlights

For our newest findings, check out the State of the Media 2016 Report!

Social media may in essence be merely a tool, but it has had a profound impact on the way people communicate. It has also changed the way many media professionals approach reporting and connect with their audiences. This year’s Vocus State of the Media Report examines the relationship between journalists and social media, while also offering the latest numbers and trends from traditional media in 2012.  If you haven’t had a chance to check it out yet, here are a few highlights:

Social Media Highlights

  • In surveying a random sampling of media professionals, Vocus Media Research Group found that 89 percent of respondents still prefer to be pitched through email.
  • The top three social media platforms used by respondents were Twitter and Facebook, while YouTube came in third.
  • Over half of respondents use social media primarily for content promotion: linking to content online or previewing upcoming news reports and features.

Traditional Media Highlights

  • Newspapers: Approximately 152 newspapers folded in 2012, with online newspapers continuing to dominate launches. Newspaper developments last year included Advance Publication’s decision to make the Times-Picayune a more digital product when it cut the paper’s frequency to three days a week.
  • Magazines: Year-to-year, magazine launches slowed in 2012, but so did closures with 124 shuttered. Newsweek made headlines when it transitioned to an online-only format.
  • Television: Continuing in 2012, networks continued to launch Hispanic-language initiatives, including the Fox Network, which launched “Mundo Fox” and NBC, which launched its NBCLatino website.
  • Radio: Traditional radio is on the wane as Internet radio gains popularity. Even in-car listening, once dominated by terrestrial radio, has become an increasingly digital experience as listeners tune in via hand-held devices. AM radio has been losing listeners, while Talk formats like Sports have increasingly been moving to the FM dial.

For more on the state of traditional media and the journalist’s relationship with social media, check out our annual report.

–Katrina M. Mendolera

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.