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Weekly Feature for Fashion & Beauty Fanatics: Q&A with Kristine Ayala

This is a guest post from Gina Joseph, social media community manager at Cision.

Kristine Ayala

Photo courtesy of Kristine Ayala

Meet Kristine Ayala, beauty writer and founder of the blog Beauty in New York City! Being part of the Big Apple’s beauty industry has its perks as well as it’s challenges–so Kristine clues us in on everything from the thrill of covering New York Fashion Week to how she keeps organized on a daily basis.

Q: What made you decide to start beauty blogging?

A: I started beauty blogging as a way to channel my love for cosmetics. After working as a makeup artist in NYC and trying/testing the latest and best products, I knew it was the perfect time to start. Beauty is a topic that can be so educational and fun! It felt right to start my own website. 

Q: Did you go to New York Fashion Week this year (or have you been in past years)? If so, what was that like?

A: Yes, I go to New York Fashion Week every season. Fashion Week is one of the most exciting–and stressful–times a year. Every season is as new and thrilling as the first time I attended. Normally, I cover mostly backstage beauty before the runway, but this season I actually had time to sit in and view the collections. It was amazing! Next year, I’d really love to visit the other main cities for Fashion Week – Paris, London & Milan.

Q: What is your favorite part of being a beauty blogger?

A: My favorite part about being a beauty blogger is definitely getting to chat about makeup all the time! I love meeting and mingling with other bloggers and readers. It’s extremely rewarding hearing that a product you suggested is now someone’s favorite. I’m also such a product junkie and so fortunate to get to try new launches before they’re released.

Q: What is the most challenging part or your career?

A: The most challenging part of my career is balancing everything at once. Working in the beauty industry and having my own website can be a struggle, so I make sure to plan ahead in advance (editorial calendars are a must!) and prioritize. Luckily, I am extremely organized. I make sure to keep a pen and paper handy at all times and my iPhone is my best friend.

Q: Where do you get ideas for your posts? Do you mostly focus on New York fashion and beauty, or all beauty in general?

A: I get ideas any and everywhere. I try to keep my site relevant with content that fits my readers. As a blogger, I sometimes receive 30 to 40 pitches daily, so making sure I’m writing about something I’m passionate about is important. Originally I planned to just focus on cosmetics, but living in New York City, I realized there is so much more to write about! Everything from food, art, fashion, decor and even travel. I’m actually working on my expanding my website to include more of these topics.

Q: What are you PR pet peeves, or what is the strangest pitch you’ve received? 

A: The biggest pet peeve I have is when a PR professional doesn’t take the time to read what I actually cover. It saves both of us time if you see if I’ll actually post what you’re contacting me about. The strangest pitch I ever received was in regards to a new novel about men who cheat. I just laughed it off!

Q: Any tips for PR professionals who want to get in contact with you?

A: I love when a PR professional takes the time to suggest a few ideas of how we can work together. Catchy subject lines are always a plus! Feel free to email me,

Find Kristine on TwitterFacebook, Instagram, Pinterest and at her website,

Our free weekly Fashion & Beauty Buzz newsletter features industry-related job postings, staff updates, Q&As with the fashion and beauty community, upcoming industry events and more, and is geared toward industry journalists and bloggers.

If you want to sign up or be featured in it, email gina.joseph[at] Don’t forget to also follow @CisionNavigator and @Cision on Twitter! 

About Cision Contributor

This post was written by a guest Cision contributor.

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