What Brands Need To Know About The New Facebook Update
When I first heard word of Facebook redesigning their site, I was immediately against it. Mind you, I had no clue what the announcement was about or what it would entail. All I knew was, I’ve hated almost every change on the Facebook site but begrudgingly accepted them all because let’s face it, I just can’t quit and neither can you.
Curiosity got the best of me last week when Zuckerberg laid out his plans for a new news feed experience. I was intrigued. You’re not messing with my profile. That’s cool. You’re just giving me a better experience and this time I’m actually excited. In fact, I think I was quick to get on the waiting list as soon as one was announced and I’m still eagerly waiting wishing I was cool enough for early access but enough babbling. Let’s talk about what’s got me giddy like a little school girl.
At Thursday’s media event, Zuckerberg likened the new layout to that of a newspaper. Remember those? Yeah, we’re going way back except Facebook’s making it all bigger, better, and more organized. The new layout will segregate content according to interests, friends, and followers. The existing feed is a mash up of everything while the new feed will sort everything by the type of content it is so that you only focus on what you want – photos, the music your friends are listening to, posts from pages you’ve liked, or strictly updates from friends.
Along with a more updated and organized news feed, Facebook is also giving more real estate space to media content like photos and videos. The expanded size has shrunk the left and right hand size panels which is great news for businesses and brands. The bigger, better experience allows brands to get more creative with their photos and videos and what types of posts they’d like to sponsor and target for their audience. Instead of a sidebar, ads will be given prominence in the new layout which allows brands to get more attention for their content vs being missed on the side.
As a brand, it’s also important to note that any photos you share will be given more eminence as a sponsored post. Pages will also have their own custom tab in the new feed called “following” and the cover photo of your Facebook page will be displayed in the news feeds if anyone happens to like your page or if it pops up as a suggested page.
To get prepared, brands should start thinking about what kind of media best portrays their image and how to start targeting it for the new layout. Does your cover photo tell an engaging story about the brand? Will it make someone like your page? Perhaps, it’s time to update it before the new layout roles out. Of course, all of the same social media best practices apply to this new update and you should continue to listen to what’s being said about your brand, engage with your community, and review your Facebook metrics to make sure you’re getting the most out of your social media experience.
What do you think about the new Facebook news feed? Are you on the waiting list? Let us know in the comments below.
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