4 Ways to Identify Your Brand Evangelists
With the huge success of social media over the last decade it is more apparent than ever the number of people sharing positive information about products and services to the world wide web. Tweets, Facebook statuses, and blog posts are rapidly hitting the internet and are free resources to help share your brand’s message. According to Hubspot, consumers are 71% more likely to buy a product after a connection’s recommendation on social media. So here’s your chance, free marketing and promotion sounds great, right? But thinking of where to start and how to find Brand Evangelists might seem daunting. These tips will help identify those people who may become your brand’s best kept secret.
1. Check your social media pages
So you have fans but you haven’t actually leveraged them as evangelists just yet. Anyone already interacting with your brand on social is a good place to start. Someone interested in your brand will be a likely Evangelist and can provide potential customers with genuine insight into the product or service.
2. Page through your address book
Do you partner with other companies? Share a similar goal with another company but in a different capacity? Many times one brand’s success is dependent on another company’s success as well. Why not become evangelists for each other? This can be especially helpful for small, medium, and local businesses. Reach out through social media and let them know you support them and many times they’ll return the favor.
One sure way to find people interested in your product or brand is to participate in conversations. Join conversations that interest you or where you can add value. Be genuine when talking about your company and the benefits of the product. Use the search feature in Twitter or a tool to find people talking about your industry, your competitors, or your competitor’s products.
4. Use a tool
No matter the size of your brand’s community, at times it can be difficult to sift through and identify who are your biggest influencers. Viralheat’s social media monitoring tool can identify your top influencers by their impact as well as by volume. With the information laid out for you the legwork is done, now it’s your turn to make some connections and find brand ambassadors.
Once the conversations are flowing and a relationship is growing it is important to remember that a Brand Evangelist is providing free promotion for your brand. Thank them and promote them amongst your network. Taking the time to establish a personal relationship and rewarding them for their hard work is certainly appreciated and can lead to a lasting relationship between you, your brand, and your new Brand Evangelist.
Do you have Brand Evangelists helping you spread the word about your company? From your experience, what has been the most successful way of reaching out to Brand Evangelists?
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