April 22, 2013
/ by nate.shafer
Creating content is hard. It’s a process that takes time, resources and a clear message that can be shared easily across individuals. In order to help get the creative juices flowing, I like to read through my list of blogs, Twitter feed or procrastinate on Reddit for an idea or an interesting fact that I can expand on for a post. During my daily recap I came across Adam Singer’s post on Google Think and knew I had hit the jackpot.
Google Think is a news aggregation service providing a one-stop shop for marketers and/or advertisers to find statistics, case studies, infographics and past campaigns that can be segmented out in a variety of ways. Besides having a simple UI design, topics and articles were easy to find and share.
In addition to having access to Google’s statistics and collateral, there is a creative sandbox where users can submit their own work for review. Here, users can provide campaigns they have worked on and explain the creative process on how these campaigns came to be.
As Adam pointed out in his blog post, the data and statistics are a great resource when you need to find that one data point that really makes your content stand out. I have included some Google Think examples below but I recommend taking a look yourself to help in your content creation process.
What data can you find on Google Think?
85 % of Gen C relies on peer approvals for buying decisions
Today’s B2B purchasers do not contact suppliers directly until 57 percent of the purchase process is complete.
America’s senior population is growing by 10,000 a day, and with 58 percent of them researching or buying Medicare via the internet, the future of the health insurance market is online.
Will this data be useful for your organization? Tell us how!
(image via mashable)
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