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Improving Internal Communication

Do you have an internal communications plan?

Do you have an internal communication plan?

As communicators, we know the importance of honestly and transparently sharing ideas, opinions and information. In our high-technology world this is essential, as it is easier to see gaps in efficiency and breaks in information.

From online newsrooms to press releases, social media and email marketing, sharing information externally is big business and rarely overlooked, but can you say the same for internal communication at your organization?

When I joined Cision more than five years ago, Twitter was a baby, Facebook was a toddler and LinkedIn a preschooler. Since then, these networks have matured and grown, and to ensure that your company does the same, an internal communication plan needs to be developed and maintained.

Before starting this journey, you need to take an honest look at your organization and its strengths and weaknesses. I’ve always known Cision valued its employees, but it recently went a step beyond and focused high-level business objectives around staff engagement and quality of life.

Here are some of the practices Cision has implemented to ensure its employees can deliver the ultimate technology to power your story:

Vision and Values: In How Cision’s Vision and Values can Translate to a Successful Brand Strategy, Laurie Mahoney outlined the Vision and Values that drive Cision and its employees. It is similar to a mission statement, but it offers direction for employees and helps us ensure we are aware of the path the company is taking and where to devote our attention.

Regular Group Meetings: We have regular gatherings in which our CEO Peter Granat updates us on progress and road blocks, and keeps us abreast to any changes or developments within the company. I always leave these meetings feeling invigorated and connected, and they help me to focus and re-prioritize my duties.

Show Your Dedication: Cision brought on an internal communications specialist in 2012, which really showed its employees its commitment to ensuring staff are aware of all things Cision- and industry-related. Not all organizations will have the resources to hire a full-time employee for this role, but a dedicated focus group could take on these tasks or it could be added as a special project to an employee’s duties.

Experiment with Forms of Communication: We recently started Cision Pipeline, with is an internal video blog. These videos come out twice a month and keep employees in-the-know. There are various ways to communicate with employees – from email to video blogs or an intranet – and Cision is currently using all of these methods. Not all staff are engaged in the same way and variety is the spice of life, plus trying out new technologies can lead to improved external communication.

Social Performance Management: Cision started using company-wide to improve performance management and keep communication open. Within the platform, you can track and manage goals, offer thanks to staff, handle staff reviews, and see a broad view of the company and where its resources are focused.

Share Content: We create a lot of content and share it externally to the PR and marketing industry, but it is just as important for our staff to be aware of this content. In this vein, we joined GaggleAMP, which gives us a simple way to share content with employees and if they choose, it makes it easy for them to share it on Twitter, Facebook or LinkedIn.

What do tools do you use for internal communication?

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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