Cision® acquires ShareIQ technology, enhancing Cision Communications Cloud® capabilities Read More

Promote quality literacy for children in May

When: May 13-19

What: It should come as no surprise that children who read at their grade level by the end of third grade have a better shot at academic success. But a child’s literacy goes beyond reading and comprehension; it forms their ability to recognize numbers, shapes and understand the relative size of objects. Be an advocate for literacy and quality reading materials during Children’s Book Week, May 13-19.

Background: Children’s Book Week was created in 1919 by Franklin K. Matthiews. As the Boy Scout of America’s librarian, Matthiews toured the country to promote higher standards in children’s books. Today, the event is administered by Every Child A Reader and sponsored by the Children’s Book Council. Their aim is to host events and produce materials that promote high standards in children’s books and literacy education.

Story Pitch: Educators and parents can promote literacy in children and also aid people in their communities who have a lack of resources. Teachers of all grade levels may want to hold special events to encourage children to share their favorite book or discover a new one. Young adult books have seen a great boost in popularity and variety in past years, so help and encourage teens to seek out a work that’s as unique as they are. Schools and communities may want to hold fundraisers and events in order to raise funds or donations for area libraries, schools and students in need of reading materials and resources. Publishers also have a great chance to showcase their new and award-winning books. Meanwhile, booksellers and libraries can promote their newest additions or classic oldies to get in on this event. Donating books, hosting awards and sponsoring events are all great ways to support and get involved in advocating for literacy.

Story Hook: Although there is plenty of evidence for the benefits of reading to children, certain methods are more effective than others. What are specific ways parents and educators can help young people engage with reading? Keep the following in mind when making your pitch:

  • What are the mental health benefits of reading?
  • What sorts of resources are available to children who need help with literacy or accessing reading materials?
  • What are some book awards geared to young adult readers?
  • What is the current state of literacy education in the United States and around the world?

Tips: Providing contact information for a children’s book author, book publisher or school librarian is a great resource. A family that is serious about reading would also make a great resource.

Resources:

American Library Association
(312) 944-6780
ala(at)ala.org
http://ala.org

Children’s Book Council
(212) 966-1990
cbc.info(at)cbcbooks.org
http://cbcbooks.org

Children’s Book Week
(212) 966-1990
http://bookweekonline.com

Reading is Fundamental
(202) 536-3400
contactus(at)rif.org
http://rif.org

–Researched, compiled & written by Nicholas Testa
Event Dates  from CHASE’S Calendar of Events

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.