Earned Media Management: The Evolution of PR and Comms Learn More

Social Media Timeline: What Has Changed Since 2008?

Notes from 2008 presentation by Amber Naslund at Cision.

Notes from 2008 presentation by Amber Naslund at Cision.

The year was 2008. Barack Obama was named president, Apple launched its app store and Google announced Google Chrome.

Flash forward to today, when a memento from 2008 surfaced in my desk drawer: notes from Amber Naslund’s social media presentation at Cision. Her passion for social media is the reason I joined Twitter.

Let’s take a look at some of her advice and recommendations, and see how it compares to the social media scene four years later.

Books Amber recommended:

Popular Books Launched Since Then: 

Advice, circa 2008, from Amber Naslund:
“Look where the audience is; follow them.”

“Package [information] for individuals, not groups.”

“Listen. Learn. Connect. Cultivate.”

Advice, 2013-style:
The above advice still applies to social media, which enforces that it is indeed about the message and not the medium. Here are a few more wise words that have been spoken since 2008:

“Your Customers Are Listening in Social Media. And So Are Search Engines.”
– Li Evans

“Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.”
– Amber Naslund

“Creating content isn’t the last step. You have to promote your content to amplify it.”
– Heidi Sullivan

What differences have you noticed in social media since 2008?

 

Tags : social media

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.