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Twitter #music: what’s it all about?

The Twitter birds have been busy lately. First came Vine and now they’ve stepped into the world of music but you could only have early access if you were a host of a popular show, a country singer, you get it – someone actually in the business of music. The rest of us just had to wait while these celebrities shared their experiences – on Twitter. Well played, Twitter.

Twitter #music was actually We Are Hunted which scours the internet to identify what people are listening to and then makes recommendations based upon its findings. Earlier this month, the company confirmed the deal saying “there’s no question that Twitter and music go together.” True. I often find myself sharing what I’m listening to, where I’m at, what I’m watching, etc. pretending like you care about all these facets of my life. Maybe you do, maybe you don’t. They’re interesting to me, they’re a part of me, and it’s just something to tweet.

The user experience is friendly. Twitter #music has a beautiful interface and an equally impressive iOS app (sorry Android users – no love just yet). There are a few tabs and each will display 140 tracks (get it?). “Popular” will highlight what’s trending now on Twitter, the “emerging” tab will introduce you to 140 new artists, and the “suggested” tab will bring up recommendations based on what’s being shared by you and your networks.

If you’re looking to make Twitter your next music player, think again. The service only allows you to listen to 30 second samples unless you’re a premium subscriber of Rdio or Spotify. Boo. As you’re listening to a sample, you can tweet about it and/or purchase it in iTunes. You can also use the “turntable” navigation to get to any point of the sample or full length song (if you happen to be so lucky) you’d like to listen to or pretend like you’re a DJ.

So what’s the point?

Twitter is making a smart move stepping into the world of music and taking a piece of the pie. However, from the user perspective, there isn’t much you can do with this service aside from listening to music and deciding if you like it not enough to make a purchase. Unfortunately, there’s no way to make a playlist, save favorites, or do much of anything within Twitter #music so I don’t see it being anyone’s default music player and since most of us already love these features on Pandora and Spotify, there isn’t really much incentive to switch unless we want to know what’s popular in our network, check out some new bands, etc.

What are your thoughts on Twitter #music?

 

Viralheat allows you to manage and monitor multiple Twitter accounts at once. Find out how Georgia Regents Medical Center uses Viralheat to manage their social media efforts across multiple platforms.

 

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