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Why your Personal Brand matters… and not just to you

Social media has given each of us the ability to easily elevate our own personal brand and find a voice that resonates with our community, and it also gives us the chance to royally screw it up.

Does your self-perception equal how others see you?

Does your self-perception equal how others see you?

Much has been written about personal branding and how each of us can put our best face forward as we grow in our careers. However, I think much of it is summed up in a simple equation that Dan Schawbel of the award-winning Personal Branding Blog wrote years ago in Mashable. He says, “To know if you’ve discovered your brand, you need to make this equation equal:

Your self-impression = How people perceive you.”


Pretty simple, right? It may be tougher than you think. I love glancing back at my Facebook timeline to see if the past few months or even the past few years represent how I perceive myself on the social Web. PeekAnalytics also provides some cool insights on your Twitter followers – this can help you understand if you are reaching and interacting with the people you really want to talk to.

But your personal brand isn’t just important to you; it’s important to your company as well. Here are a few reasons why:

  • You represent your brand on the social Web. Even if “thoughts and opinions are your own” in your bio, you are an unofficial spokesperson for your brand and whether you are trying to or not, your friends and followers are associating you with that brand.
  • Customer service is almost always about our experience with a person. When I talk to someone on Twitter from my cable provider or call one of Cision’s vendors on the phone, my experience with that brand is based off of my experience with that person. If your personal brand conveys something that I like, that will carry through to my opinion of your brand.
  • Branding is internal, too. Our colleagues know us not only by the way we are at work, but how we are online, at conferences and outside the office. Building your personal brand will help you build your reputation and relationships in the workplace, too.

Learn more tips for personal and professional branding in our free on-demand webinar, Managing Your Brand: How to Create a Brand Strategy that Works.

Tags : social media

About Heidi Sullivan

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

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