April 24, 2013
/ by Heidi Sullivan
Social media has given each of us the ability to easily elevate our own personal brand and find a voice that resonates with our community, and it also gives us the chance to royally screw it up.
Does your self-perception equal how others see you?
Much has been written about personal branding and how each of us can put our best face forward as we grow in our careers. However, I think much of it is summed up in a simple equation that Dan Schawbel of the award-winning Personal Branding Blog wrote years ago in Mashable. He says, “To know if you’ve discovered your brand, you need to make this equation equal:
Your self-impression = How people perceive you.”
Pretty simple, right? It may be tougher than you think. I love glancing back at my Facebook timeline to see if the past few months or even the past few years represent how I perceive myself on the social Web. PeekAnalytics also provides some cool insights on your Twitter followers – this can help you understand if you are reaching and interacting with the people you really want to talk to.
But your personal brand isn’t just important to you; it’s important to your company as well. Here are a few reasons why:
Learn more tips for personal and professional branding in our free on-demand webinar, Managing Your Brand: How to Create a Brand Strategy that Works.
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