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6 Beginner Tips for Google Plus Marketing

When marketing your business via social media, you have a vast array of platforms from which to choose. In addition to standards such as Facebook and Twitter, check out Google Plus, which has yet to really establish itself but is poised to do so. Furthermore,unlike its larger competitors, Google Plus has features tailored specifically to businesses, such as the ability to join as a brand.

Marketing your small business can be a long, evolving process to discover which outlets work best for your personal brand. If you’re considering Google Plus, consider these six tips.

1. Use Circles and Hangouts
Circles offer you a way to create groups where members can learn more about your business – and if you already have a Facebook presence, you can import your friends to your Google Plus Circle. Hangouts are similar to TweetChats in a video format. Just keep in mind that most video discussions are limited to 15 people.

2. Personalize Your URL
While you should create a unique URL that uses the name of your business, you can’t do so directly through Google. However, you can use a service such as Gplus that lets you create a customized URL for your account. This can help you greatly to build your online brand presence.

3. Take Advantage of Google Plus Events
Use the Events function to make announcements. You can post dates for upcoming Google Hangouts, TweetChats, or store promotions and sales. You have options to make your event public, and can include additional information, such as where to buy tickets for events, as well as parking information. If you use Gmail, it integrates nicely with the Calendar function.

4. Create a Google Authorship
Creating a Google Authorship is simple, and can improve SEO, as well as increase brand awareness. To do so, simply include a link on each of your blog posts to your Google Plus profile, and also include a link on your profile back to your blog posts.

5. Participate in Other Google Plus Hangouts
It’s wise to participate in other Google Plus Hangouts in your industry, especially Hangouts of those who may have participated in yours. It’s a great way to show other professionals in your niche that you’re as interested in them as they are in you.

6. Be Patient
Google Plus is viable, but certainly not as popular as Facebook or Twitter – at least not yet. Therefore, don’t get overanxious. Rome wasn’t built in a day, and neither will your Google Plus viewership be. Regularly post relevant, high-quality, actionable content and keep your efforts consistent. Eventually, you’ll see your following start to expand.

Boosting your overall social media presence is key regardless of the platform you use. First, posting engaging and relevant content should be your number one focus whether you’re marketing on Google Plus, Facebook, or Twitter. Next, make the experience interactive for your social media viewers. Posting polls, votes, contests, and giveaways are all great ways to gain a more robust following. Finally, resist the urge to automate your posts. The best way to achieve meaningful relationships with your customers is to tailor each post to each individual social media website. That way, your audience will know youíre a human being, and not just a bot pandering for sales.

Have you considered Google Plus to market your business?

 

Author bio: David Bakke is a social media strategist and contributor for the popular finance blog, Money Crashers.

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