Are you getting lazy with your social media?
What I love the most about social media is that it’s always changing. There’s someone right now, as I write this, dreaming up the next big network and as an enthusiast, I’ll have to check it out and see if it fits what I’m doing. Why? Because it’s always changing, there are no experts and gurus and I’m always wary when someone labels themselves an “expert.” We’re all learning as social media evolves and there’s nothing wrong with that. In fact, it’s something I highly recommend so that you don’t get stuck in your ways, so that you learn more about this space, and keep things current. It’s the only way to be good at what you’re doing and truly master the network. However, sometimes we forget why we’re here and it’s easy to lose focus, get bored, and dare I say – lazy?
Here’s a mental checklist for your social media efforts:
1.) What are all these networks and what do they do again? If you’re in the field, this is priority number one. You should always be studying the networks, how they’re changing, evolving, and how they can best be used. If you manage or run social media for a brand, it’s your job to make sure you’re paying attention to how to best utilize them and to communicate any changes to a supervisor or to figure out how you can use the latest change to your advantage.
2.) Are you managing all your channels effectively? Over time, we get lazy with our social media efforts. Admit it. You’ve built out an editorial calendar, you put up a tweet or two, etc. Are your strategies effective? Are they getting you results? Did you check to see how many likes that Facebook post got? Could it have been improved? Are you checking to see what are the optimal times to post content? Wow. Seems like a lot. However, if you’re simply posting content and not watching how well it does, you’re not really doing you’re job. You’re just sort of scratching the surface – if that.
3.) How good is your content? Do you just tweet because it’s there? Post an update on Facebook half heartedly? Do you know what your audience wants? Are you gearing your content toward them? All important questions. Often times, we get so caught up in our day that we forget about our social media responsibilities and then we scramble around trying to save the day or we put up a message without thinking about how our audience will respond. Always ask yourself if it’s relevant and if you had been doing your homework on your consumers, this should be a no brainer.
4.) Do you still love what you do? Be honest with yourself. Are you overwhelmed with the space? Do you need a break? It’s ok to take a step back. An ever evolving space can be daunting and hard to keep up with. It’s not for the faint of heart. Being a part of social media isn’t just about composing a few tweets and being on Facebook all day long, it’s a whole new wondrous world of content strategy, marketing, ROI, SEO, and other fun stuff and acronyms. In the end, it can take a toll on you but that’s why they also call most of us “addicts.” Those of us that live and breathe the space don’t mind the changes, instead we embrace them and move on.
5.) Don’t forget why you’re here and what your job is. You wouldn’t still be working if you didn’t love it, right? Think back to #4. Is this still what you want to do? If you think social media is only about posting on networks, you’ve got it all wrong and need to reconsider but if you understand the nuances involved, are willing to study each and every thing you put out there, and be wary of any changes in your field then this is the right job for you.
What do you do to stay to top of social media and keep yourself current? Let us know in the comments below.
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.