Celebrating our public servants and volunteers in June
What: With the outpouring of aid after the recent devastation by tornado in Oklahoma and the 64.5 million people who volunteered last year, the spirit of public service is going strong. Whether they are building parks at home or irrigation canals abroad, recognize public servants on United Nations Public Service Day, celebrated June 23.
Background: Designated by the U.N. in 2003, this day recognizes people who volunteer or are employed as public servants and whose work helps to serve and develop communities around the world. It is also designed to encourage young people to pursue careers in the public sector.
Story Pitch: Groups that work toward the public good both domestically and abroad are the stars of this day, but outside groups can also get involved by exploring their already existing relationships and expanding their volunteer work. Volunteering rates are lowest among people in their mid-twenties, so colleges can certainly take steps to bridge the gap by reaching out to nearby communities, hosting public service career fairs and recognizing those students who are already engaged with the community. This day is also meant to recognize those who work in all areas of public service, ranging from educators to social workers. If your business provides products or works closely with any of these fields, this is a great time to present them with donations or coordinate your employees to volunteer their time with these groups. International public service is also a key part of this event, so if you conduct international business, now is a good time to either highlight how your company supports regional development or begin a partnership with a local public service group.
Story Hook: Statistics show that women consistently volunteer more than men. How can men be encouraged to get more involved? Keep the following in mind when making your pitch:
- What challenges do those engaged in social work overseas face?
- What are overlooked areas of public service that often need volunteers and support?
- How can young people explore careers in public service?
- How have cuts and limited federal spending affected different public service fields?
Tips: Provide contact information for a career public servant or someone who consistently volunteers so they can comment on the state of their field and how people can get involved.
National Association of Schools of Public Affairs and Administration
United Nations Public Service Day
The International Public Service Association
–Researched, compiled & written by Nicholas Testa
Event Dates from CHASE’S Calendar of Events
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.