Actress Elisabeth Moss Joins #Demand13 as Keynote Speaker!
Our surprise addition to the stellar speaker lineup at our Demand Success 2013 conference will make you… Mad with excitement.
Elisabeth Moss, who plays Peggy Olson on AMC’s Mad Men, will be our closing keynote on day one of the conference, which takes place June 20th and 21st in Washington D.C. Excited? You can win one of five complimentary Demand Success tickets below.
Elizabeth’s role as a successful copywriter in the 1960s symbolizes the rise of feminism in marketing, and the character’s dedication to writing excellence remains relevant in the modern marketing world.
At the conference, Elizabeth will discuss her experience and insights gained playing the role and answer your questions.
To celebrate the addition of Elisabeth Moss to Demand Success 2013, here are five of Peggy Olson’s most brilliant marketing maneuvers and quotes:
1. “I don’t think anyone wants to be one of a hundred colors in a box.”
Peggy makes a name for herself when she and other secretaries at advertising agency Sterling Cooper join a focus group Belle Jolle lipstick. She catches the attention of the male copywriters by calling a trashcan full of lipstick-blotted tissues a “basket full of kisses” and eventually shapes the direction of the campaign.
2. “A slogan’s nothing when you have a good idea.”
Many marketing conversations revolve around tactics. Understanding and learning about how to present ideas will help marketers be successful, but often the laser-like focus on tactics leads to a shortcoming elsewhere. If you don’t inspire someone with a good idea, Peggy understands, your campaign will fail no matter how sound your tactics.
3. Peggy’s supermarket ham stunt brings home the bacon
In danger of losing the account for Sugarberry Ham, Peggy stages a publicity stunt. She hires two actresses to go to a supermarket and fight over the last Sugarberry ham. The actresses are arrested, newspapers feature the story – and Sterling Cooper Draper Pryce keeps the account.
4. A voice for women
At a time when marketing for cosmetics traditionally highlights how the product can help women find a husband, Peggy defies convention with the Pond’s Cold Cream account. Her slogan “Indulge yourself” plays to the idea of putting one’s own satisfaction first.
5. A fighter for equality
“I don’t know if you’ve read in the papers, but there’s a law now that says men and women who do the same thing will get paid the same. Equal pay.”
Despite her rapid ascension within the advertising agency, Peggy still fights for equality by confronting her boss Don Draper. This is one of a number of times where Peggy stands up for herself in the face of sexism.
Which brilliant Peggy Olson moments did we miss? Let us know in the comments.
Win a Complimentary Registration for Demand Success
As part of Elisabeth Moss’s closing keynote, we’ll be interviewing her live about women in marketing and writing, and of course, about her role as an actress in Mad Men.
The interview will feature questions submitted by the audience and the Vocus community – and the top five questions will win a complimentary registration to Demand Success.
Elisabeth Moss joins a stellar line-up of thought leaders and experts at Demand Success, including Arianna Huffington, Joe Pulizzi of the Content Marketing Institute, Altimeter Group’s Jeremiah Owyang and New York Times Bestselling Author Rohit Bhargava.To register, click our banner below.
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