Klout Experts: Has Klout Found the Winning Formula?
Klout and I have a love/hate relationship. Their ever changing algorithm and criteria for perks has left a bit of a sour taste in my mouth but yet, I still check my score, get excited when someone thinks I’m influential in something, and now I think Klout has finally won me over. I kid you not. The battle may be over and I think you might agree.
After a few years of being in business, I believe Klout has finally figured how brands and consumers can work together by introducing Klout Experts. This new tool allows you to answers questions about your supposed expertise and show your influencers and brands that you actually know something and all those +K’s you’re getting hold some value.
Klout Experts is similar to Quora, Yahoo! Answers, and LinkedIn questions. However, be careful answering those questions and make sure you know what you’re talking about because those results will soon rank on Bing and Google where anyone searching for you will find them. This could be good or bad depending on how seriously you take it considering most companies look at your Klout score before hiring you – it’s almost like the new background check.
As a consumer or influencer, Klout Experts is a great way to showcase your expertise and make yourself marketable to brands. I wouldn’t be surprised if the Klout Perks program decided to factor in your Klout expertise before awarding you a perk. As a brand or company studying Klout Experts, you could look to see how influential a certain group of people are based on a certain topic. Klout Experts could be good for crowd sourcing, awarding specific perks, and might open the door for more companies to join the program, create more awareness for Klout, and keep users engaged longer on the site as they work to build their expertise in various subjects.
Overall, I’m excited about Klout Experts. I think this is exactly what Klout needed to get back into the game and for users to show some value for having a high Klout score. Over time, this will prevent people from gaming the system and brands can award perks to those who really know their area of expertise. However, there’s a small caveat – it’s only available to a small number of users and there’s a wait list to become an expert and be part of the fun.
What are your thoughts on Klout Experts? Will this make you love Klout more or bring you back? Let us know in the comments below.
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.