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Need Help with Personal Branding? Take Mom’s Advice

mother's day

Photo courtesy of edenpictures via Flickr

Mother’s Day is this Sunday, so our colleagues here at Cision decided to share some of their favorite pieces of advice from Mom. Turns out those words of wisdom we heard growing up can actually be put to use when working on our careers and personal branding. Check out some of our favorites, and feel free to share yours in the comments! And Happy Mother’s Day!




My mom always says “Nothing is the end of the world. You’re still alive aren’t you?” Sounds silly but I always remember this advice when I do make a mistake (and I make some doozies!)  Sometimes your personal (or even professional) brand takes a hit but keep it in perspective, you can recover! – Vanessa Bugasch, Senior VP, Global Marketing




“If you don’t have anything nice to say, don’t say anything at all.” It’s never a good idea to be impolite on social platforms because it’s something that everyone can see, including potential or current employers. – Micheal Perulli, Account Executive





“Be yourself. Don’t try to be anyone else.” Your sincerity and self-conviction will always stand out—personally and professionally. Nobody trusts a brand that’s faking it! – Terra Dankowski, Community Manager, Seek Or Shout






“If someone wants you to apologize, just do it.  Be the bigger person, turn the other cheek, and just do it.  Even if you didn’t do anything wrong.” I try to do this as much as possible, and it’s freakin’ hard! – Susan Abbott, Marketing Specialist





Nate Shafer


“Why do you only call when you need something?” Building relationships with influencers requires a two way street.  Every call/email/tweet doesn’t have to be a pitch – feel free to reach out and engage and interact to help build the relationship – they will appreciate it! – Nate Shafer, Digital Media Specialist



Hibo Aden


I grew up in an Ethiopian home, so traditional proverbs were always a part of my upbringing. One of my favorites from my mother is “He who does not yet know how to walk cannot climb a ladder.” This reminds me of the power of patience in life, and that many things take time to develop. Especially in this digital age when we want it all, and we want it NOW. – Hibo Aden, Supervisor, Broadcast Media





“Ask and you shall receive” My  mom is always reminding me of this little adage, and it always rings true in my career and in my life. Don’t be afraid to just ask! Worse case, you won’t get what you want. Best case, you will and you’ll be glad you gave it a shot! – Gina Joseph, Community Manager, CisionNavigator






“You can’t make an omelet without breaking a few eggs” My mum and dad loved repeating the traditional maxims. If you want to make something great (like an omelet…) then you can’t expect to succeed without upsetting a few people, or producing a little collateral damage – just ‘crack on!’ – Sam George, Marketing Intern




Heidi and her mom, Patricia


As a teenager, I used to get really mad when my mom would say, “You don’t even know what you don’t know yet,” but in the end, I think it gave me a spirit of curiosity and drive to never stop learning that helps me in my career and personal life every day. – Heidi Sullivan, SVP Digital Content, Media Research



About Gina Joseph

Gina Joseph is a features writer for Cision Blog, and is also the digital engagement manager for Cision’s marketing department. She’s a book nerd, Detroit sports enthusiast, lover of cats, lifelong Phil Collins fan, and budding snowboarder. Find her on Twitter @gmg912.

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