Social Media Lessons from Retail Giants
Retailers seem to have a knack for social media. From large brands to small Etsy sellers, retail is one industry that knows social. Typically retail offers plenty of content to go around with new products, store openings, sales, and user generated material that it’s no wonder retailers are successful at this aspect of marketing.
But what happens is your retail company is late to embrace social media? Has the opportunity to engage with your customer base passed you by?
There’s still some really large brands avoiding the social media craze including Trader Joes, Apple, and Marlboro to name a few. But if these large brands decide it’s time to play with social they should take a page out of Men’s Wearhouse’s book. Men’s Wearhouse is the first to admit that they were late to get on social media but that hasn’t stopped them from meeting their social media goals. The brand has grown their social media presence by 75 times in only 18 short months.
A few of our favorite tips from Men’s Wearhouse:
- Every campaign starts and end with technology – find a social media tool that works with you to help reach your goals.
- Track what your competitors are doing on social so that you have the advantage.
- Want to see more of Men’s Wearhouse’s tips? Download our Social Engagement Kit to find out how Men’s Wearhouse accomplished their social media growth.
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