2018 Global Comms Report: Challenges & Trends Download Now

The HARO Limelight Series (HLS)- Danny Kofke, Source

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week.

Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits.

We hope you find this series useful. Please leave any comments or questions below!

In this HLS, we interviewed Danny Kofke, a special education teacher and author.

1. Please give the BloggingPRWeb readers a little background information about yourself/your business.

I am a special education teacher and author of two personal finance books – “How To Survive (and perhaps thrive) On A Teacher’s Salary” and “A Simple Book Of Financial Wisdom: Teach Yourself (and your kids) How To Live Wealthy With Little Money.” 

2. How did you first hear about HARO and why did you decide to sign up?

I first heard about HARO shortly after my first book came out in 2009 by searching for ways to get in touch with reporters/producers that might be looking for sources for personal finance stories.  I decided to sign up to take the guessing game out of pitching others.  HARO let me see exactly what type of stories producers and reporters were looking for and if I would be a good fit for these stories.

3. How has HARO changed the way you market yourself?

HARO gives me another avenue to market myself.  I now know exactly what a producer/reporter is looking for and this helps me cater my pitch directly towards a specific angle.

4. How many times have you secured media placements through HARO?

I have received over 100 various placements by using HARO!

5. If you have garnered more than one hit, which was your favorite and why?

My favorite placement was with The Wall Street Journal.  A reporter was looking for people that were taking advantage of furlough days and I actually had a book signing on one of the furlough days my county mandated for teachers.  As a personal finance author, it was a big dream of mine to be mentioned in The WSJ and HARO made this happen for me!

6. From your experience with getting media placements, what are some tips/pointers you can give people looking to pitch themselves or their businesses to the media?

Make sure you are pitching the story that the reporter is seeking – do not pitch off-topic since you are only wasting the reporter’s time.  Try to pitch as soon as you can.  Sometimes I have waited too long and the reporter I pitched already found a source for their story.  There are some days that I cannot check my email 3 times but I try to respond as fast as possible to any stories that I can help with.

7. What are some no-nos when pitching the media?

I know I mentioned this above but NEVER pitch off-topic – this is hurtful to a reporter and can also prevent you from using HARO and getting any future media attention.


If you’d like to be featured in the HARO Limelight series as a member of the media or a source, email: laura(at)helpareporter(dot)com.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.