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Understanding the Unique Benefits of Each Social Platform

Does it irk you when you see a hashtag used on Facebook or a tweet saying saying “like” in response to another tweet? You may find these harmless antics annoying if you understand the unique benefits of each social platforms. Why would something so simple be annoying? That’s because they are actions appropriate for other social networks and not the ones discussed above. A hashtag is a perfectly acceptable action on Twitter or Instagram but not on Facebook (at least not yet) and while responding with a “like” on Twitter is fine, the terminology is reserved for Facebook.

Each social platform has a personality unique to itself and understanding the differences can differentiate you from being an everyday social media user to an expert. Below we showcase two of the most popular social networks – Facebook and Twitter, but to find out benefits to Google+, LinkedIn, and Pinterest download our Unique Benefits Guide so that you can become an expert!


With over 1B active users, it’s a no-brainer that businesses should have a Facebook presence, but keep in mind that Facebook is more than just the number of likes a business has. Facebook is a great way to build brand persona and awareness through updates, contests, and sharing videos or pictures. It’s a place to showcase a company’s culture and vision so be cognizant of the content posted on a business page. Businesses should also take advantage of the location information users provide in their profiles – it allows for targeted advertising based on city and the option to offer deals through Facebook Places when users “check in” to a particular business or location.


Twitter began as a way to quickly share “what’s happening.” Now with roughly 170M active users, the microsite has evolved to be a successful marketing tool when used strategically. Twitter is a free way to monitor conversations happening about your brand as they are happening. This allows for businesses to extend their customer service efforts as they can detect problems early and act timely, rectifying brewing situations before they spill over. Twitter is also a great place to find hot leads as people constantly tweet about things they are in need of or want. Reach out to those who are at the point of decision-making and introduce them to use your product or service. And because many users follow their favorite brands an businesses, Twitter is a great platform to share deals and discounts or announce sales and new products.

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