Implementing True Measurement: An Earned Media Management Strategy Learn More

Understanding Viralheat’s Explore and Monitor

With an estimated 100,000 tweets and 684,478 pieces of content shared on Facebook each minute it would be no small task to find the information you need with a simple search. That’s why Viralheat offers two search options to help you find the information you need on social: Explore and Monitor.

Explore allows users to search Facebook, Twitter, and Google+ based on keywords in real-time. This includes hashtags and Twitter handles too. The information that is surfaced is what would be found in-browser on the native site. This information is perfect for learning what people are talking about in that instant. These search results allow you to engage with social conversation in a timely fashion. It’s a perfect option for those looking to engage with people talking about certain topics, industries, products, and more. For example, if you are a photography company looking to spread your knowledge and promote yourself, a simple Explore search of the word “camera” would surface all mentions of this word on either Twitter, Facebook, and Google+. You could then share your expertise and answer questions that are being surfaced from these results. The data from Explore searches is not saved but rather refreshed in real-time.

The Viralheat Monitor option is also based on keywords, hashtags, Twitter handles, phrases, slogans, etc. The information also comes from different sources over-time. The platforms that Monitor supports are Facebook, Twitter, Pinterest, Youtube, and blogs. One substantial difference between Explore and Monitor is that information pulled from Monitor searches is saved and analyzed. The information that is analyzed is the available for review and download in the analytics section of the tool. Metrics like the number of mentions across platforms, influencers identification, most shared hashtags, and links. Monitor is perfect for companies looking to monitor conversations over-time about their brand, products, or industry. The data collected can help to identify areas of success and places for improvement.

Explore is available for all users of Viralheat across plans while Monitor is available for users with Premier and Enterprise plans. Sign up for a demo of Viralheat to learn how it can help you reach your social media goals.



Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.