Implementing True Measurement: An Earned Media Management Strategy Learn More

Focus on the media: digital viewing on the rise as more households ditch the TV

A 2013 Nielsen survey found that the U.S. has more than five million Zero-TV households. This is an increase from just more than 2 million in 2007. Although it only represents less than 5 percent of the population, it’s still a significant number, and it’s obviously growing. Are iPads and Amazon on their way to surpassing cable networks and the traditional TV in viewing culture? Our team of media experts discusses what this means and its contemporary significance:

Click here to listen or use the player below:

Julie Holley

Kyle Johnson

Kyle Osborne


Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.