Get the Jump on Competitors – FAST – Using the new VI Enhancements
This situation, although specific to you, is actually quite typical:
Working for a large US airline, you are in a staff meeting and a debate about a competitor’s recent launch of a “checked baggage subscription” ensues. Your boss says “I bet that really caught fire in social media!”
On the spot you launch into Visible Intelligence (VI) to quickly segment and identify the volume, tone, and conversation trends related to that announcement. As always: you are able to provide that intelligence on the spot. Nothing new here.
But, the conversation quickly expands into how the discussion about baggage compares and contrasts across the competitors. Using the new VI enhancements introduced in the April and June releases, you can quickly pull-up those views for comparisons.
– Using the new “categories” construct, you create a definition for “baggage” using any or all of the powerful VI filters that you use for searches
– You then overlay that new saved category on your searches to get the quick summary view to illustrate the trends for all in the competitive set
– And then even compare results across the competitive set
Getting to this information has always been possible. The big news is that you are able to create and discuss the results within minutes – in real time while the discussion is taking place. That makes you look good, and solidifies your boss’ trust in your social media investments.
Here at Visible, we are proud of these new VI enhancements – and the others added this quarter (custom tags, stats on the use of tags across searches, scheduled posts, and Reach score exports) – because they are focused on how you need to work: in real time, with streamlined workflows.
We also recognize that you may not be proficient out-of-the-gate. That’s why we added guided navigation this past quarter to help you get to the results you need.
As we make our way into summer, we continue striving towards our goal to expand what social media intelligence can tell you – and to make you proficient at getting to that knowledge.
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