The Greatest Demand Success Content from the Web (So Far)
This post has been updated with two additional Demand Success recaps.
Demand Success concluded the afternoon of June 21, but attendees of the marketing conference are still riding high if social media and blogs are any judge.
With keynote speakers like Arianna Huffington, Elisabeth Moss, Jeremiah Owyang and Rohit Bhargava, who could blame them?
If you missed the conference (or feel like reliving the good times), here are 10 12 terrific pieces of content about Demand Success from around the web:
1. Follow the megatrends
MarketingProfs broke down Arianna Huffington’s opening keynote in which the editor-in-chief of The Huffington Post Media Group spoke about how marketers must recognize and follow megatrends and tell stories that keep with the zeitgeist of the new media era.
As a bonus, they include a video where Arianna offers advice for overcoming reluctance from corporate decision-makers about a flexible work environment.
2. Peek at day 1 of the conference
CMSWire provided a rock solid look at several of the sessions from the first day of the conference. In addition to tips from Arianna, the article examines marketers’ varying definitions of marketing, the need for thoughtfulness in a busy world and little-used common sense tactics for social media.
3. Tips to improve campaigns
Social Media Club DC suggests that marketers who fail to learn 15 things a day are probably doing marketing wrong. Based on their post summarizing the sessions they attended at the first day of Demand Success, it seems they learned quite a bit more than 15 things.
The recap provides tips from Joe Pulizzi’s session about content marketing, advice from brands that have found success on social media and how social and search are intertwined.
4. Write press releases better
In addition to litany of great speakers, Demand Success offered training about how to use Vocus products better. Alex Katzen from Search Mojo discovered 12 best practices for writing press releases, including the benefits of statistics, multimedia and writing to humans not search spiders.
(Alex was busy at the conference. She also wrote about Arianna Huffington’s session.)
5. ID top Demand Success influencers
Who influenced who at Demand Success? A Human Domain Map by Joseph Shaheen showed the biggest influencers at the conference and who they were connected to. As you could probably predict, Vocus was at the center of the Demand Success influence circle.
6. Social media wisdom
Jay Rosen provided tips for using social media during his session at Demand Success and now shares them with you on Pinterest. For example, Jay recommends one policy dictate your social media guidelines: “Don’t be a jerk.” The tips are more than humorous, they’re true.
7. Much work, some play
After Elisabeth Moss answered questions from USA Today’s Ann Oldenburg about playing a female marketer in the 1960s, a different kind of fun started. Many of the conference attendees attended a Mad Men-themed networking party wearing Peggy Olson or Don Draper attire. The post has pictures to prove it.
8. Brand journalism requires measurement
If you’re looking for overnight success, brand journalism won’t deliver. It takes time and constant work. Unfortunately, missing the first step can derail (at least temporarily) your brand journalism efforts. Measuring the right factors (traffic volume, time on site, sources and bounce rate) now will help you know what content is making the biggest impact, providing a guide for your future strategy.
9. Star struck at Demand Success
Despite having a great time listening to Arianna Huffington, Joe Pulizzi and Jay Rosen, it’s clear that Elisabeth Moss stole the show for the attendees from Pop Culture Lunch Box.
10. Pictures with Peggy
Were you lucky enough to have your picture taken with Elisabeth Moss? Check out the Vocus Facebook page to see you and your colleagues posing with the Mad Men star.
11. Get uncomfortable
Demeand Success appears to have been a success for Power Marketing. The Hagerstown, Maryland marketing group reported seven marketing lessons across social media, search and email and outlined seven of them. One of the most interesting lessons? If you feel comfortable in your marketing, you’re doing something wrong.
12. Still providing advice
Ann Tran served on the Social and Search Intertwined panel and posted their responses to the question “What’s your advice that marketers or opportunity marketers should be aware of in using search and social to their best advantage?” Ann’s response: realize how individual social networks can work together to amplify visibility.
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