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How Your Local Business Can Beat the Competition with Social Media

Social media for business is certainly a hot topic these days. The outstanding question has always been whether or not social media actually brings in sales for business. This article will focus on the ways that social media can help increase sales and branding for local businesses and show that you do not need a website in order to have a social media presence. We will show that how social media can be an important part of your marketing mix and you can provide proof of the positive results.

What social media channels are best for your local business?

There is no definitive answer here, it could be every channel, there could be some social media sites that better lend themselves to your type of business, or the answer is just as many as you can successfully manage and keep up with. Picking and choosing does depend on your individual business and your company culture. The choices are growing, but today we will highlight three ways to set your company apart from the competition using social media.

Facebook Business Page

Facebook is probably the most popular social outlet for businesses, and rightfully so. Keep in mind the main goal for setting up a Facebook page for your business is to spread the word about your business and share information. The sales will come as a result of making your Facebook business page a fun place for your community to learn about your business and be inclined to purchase from you after learning more about it. It may seem like a strange approach to a goal of getting more sales to not directly “sell” to your Facebook page fans and followers, but the point of social media is to be social.

Another reason to choose Facebook for your social media channel is because of the availability of highly targeted Facebook advertising. You can target users based on their location and their likes, making it very likely that they will have an interest in your ad, which can encourage them to like your Facebook page or even take them to your website. It does not take a big budget or a lot of ad spend to run a Facebook ad campaign, and it is very easy to set up.

Google Plus for Business

Google Plus is a little different than other social media channels, yet is an absolute must for all local businesses. Why, you ask? Your Google Plus page is your Google Local Business listing and shows up when people search for your business, or your kind of business on Google. It allows you to set up your Google Plus profile and add keywords so that people searching for your products or services that use those keywords will find your Google Plus Local listing. Then in addition to the benefits of search engine optimization, using Google Plus has social benefits as well. You can regularly update your page to let your followers know what your business is about, sales, and images. One of the best aspects of Google Plus are the event and hangout features. When you set up events and hangouts, it brings attention and helps get the word out about your company. When you invite followers to events, it will show up on their Google Calendar, giving you an extra “in” to added exposure for your business.


Pinterest is one of the newer social platforms and is somewhat of a mystery to many businesses; however, some businesses are having a great deal of success with Pinterest. If your target market is women, or if your product lends itself to pictures, Pinterest will be a great social channel for your business. The types of postings that do well on Pinterest are:

  • Before and After Pictures for Beauty Supplies
  • Recipes for Cooking Related Businesses or Restaurants
  • Arts and Crafts
  • Design Tips
  • How To Using Images

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