Cision® acquires ShareIQ technology, enhancing Cision Communications Cloud® capabilities Read More

Take a break in the shade this July 3

When: July 3

What: Skin cancer is the most common form of cancer in the United States. According to SkinCancer.org, roughly 90 percent of nonmelanoma skin cancers are associated with exposure to ultraviolet rays from the sun. Meanwhile, too much sun can also lead to dehydration and heat exhaustion. Take a break from the rays and grab some shade on Stay Out of the Sun Day, celebrated July 3.

Background: Hours outside can seem fun, but it can be rough on the skin and on the body’s overall health. Stay Out of the Sun Day is a holiday designed to give your body a break from the heat and damaging rays of the sun.

Story Pitch: There is a variety of groups and organizations that can pitch around Stay Out of the Sun Day. Sunscreen producers will want to mention the importance of using sunscreen when you do go out in the sun, promoting different creams and sprays. Indoor activity centers may also note the importance of taking a day off from the outdoors, encouraging families to take advantage of their facilities. Drink companies  targeted for rehydration will also want to get in on this event by promoting sports drinks for summer fun.

Story Hook: While skin cancer happens over time, dehydration presents an immediate danger during the summer months, but both are risks from spending too much time in the sun. Consider the following when making your pitch:

  • What are some indoor activities to occupy the entire family during the summer months?
  • What sort of establishments offer deals during the summer months that will allow people an escape from the sun?
  • What sort of entertainment can be provided for children who don’t want to leave the pool?
  • How can people better protect themselves while spending time outdoors?

Tips: A doctor who can talk about the sun’s effect on the skin, as well as the dangers of dehydration, would be a good source of information. Additionally, families who find fun and unique activities for indoor play might have great suggestions on how to avoid the outdoors once in a while.

Resources:

American Academy of Dermatology
(866) 503-7546
www.aad.org

Centers for Disease Control
(800) 232-4636
www.cdc.gov

Environmental Protection Agency
(215) 814-5000
www.epa.gov

Skin Cancer Foundation
(212) 725-5176
www.skincancer.org

–Researched, compiled & written by Kimberly Cooper
Event Dates  from CHASE’S Calendar of Events

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.