Zuania Capó-Ramos – Executive Editor, Siempre Mujer
The primary purpose of media is to inform its audience. However, effective media can also empower its readers to improve their own lives and rally others to a similar cause. As the new executive editor of Siempre Mujer, Zuania Capó-Ramos aims to do so for Latina women.
Capó-Ramos is not new to the neighborhood of Meredith Corporation’s Spanish-language publications, known as Hispanic Ventures. Prior to her appointment as executive editor, Capó-Ramos worked with Hispanic Ventures’ digital division. “It is nothing less than a dream come true for me being able to be back home as the new executive editor of Siempre Mujer’s wonderful team,” she said.
Hispanic-centered media is a comfortable fit for Capó-Ramos. She comes to Siempre Mujer from The Huffington Post, where she served as deputy editor for the Latino Voices and Voces sections. Prior to that, she worked with AOL Latino (now The Huffington Post’s Voces) and NY1 Noticias.
She also spent several years in PR and marketing, “[which] helped me shape a better understanding of the realities of the Hispanic media industry and a clear idea of the close and important relation between both worlds.”
Serving Latin American readers is what she looks forward to most in her new role. “What I like most are the opportunities for empowering Latin women, one of the boldest groups of women out there and to provide them tools to help them achieve and explore their full potential,” she said. “What else can be better than inspiring others and be an instrument for positive change?”
Capó-Ramos’ breadth of media experience has readied her for the convergence of old and new media, as many news-seeking eyes have shifted to the Internet over traditional print sources. However, she believes in order to serve her audience effectively, both traditional and new media should be utilized.
“Latinos are very loyal to the traditional media, but also explore and have a strong presence on the Internet. I think there is enough space for new and conventional media. It should not be a battle between them, but more a collaboration between both sides in order to serve the audience with the best content.”
She also finds that the power of new media to connect with the communities that journalism serves has inherent potential for growth. “These new media landscapes also provide diverse platforms for journalists to explore innovative ways to reach out to the community, which helps expand their professional and creative opportunities,” she explained.
At Siempre Mujer, the drive for digital aligns with the outlet’s editorial mission to serve the audience of readers and the greater Latina community. Capó-Ramos hopes to expand the publication’s reach and availability, promote their digital platforms and more aggressively engage readers through social media.
“I try to always be as connected as possible in social media,” she said. “It is also a brilliant tool to find the latest trends that affect your audience and shape public opinion.”
She also recognizes the social Web’s ability to foster community outreach and audience engagement, to better understand the audience and its content needs.
Overall, Hispanic-centered media has enjoyed growth in recent years and Capó-Ramos sees this as an opportunity for her brand, which “has a clear goal of delivering a fresh, young, and most importantly, a high-quality publication aimed for Latinas in the U.S. who wish to maintain strong traditions while adapting to new American values.”
Capó-Ramos is open to receiving pitches via email in Spanish and emphasizes further tips with a focus on targeting both the audience and editor effectively, drawn from her dual background in PR and journalism.
“Pitches are always helpful in keeping us informed about new market trends. I enjoy receiving new information as long as it is relevant to my Latina consumer. Information in Spanish about lifestyle, culture, health and home are well-received as our audience is Spanish-speaking dominant and is looking to improve in every aspect of their lives. However, we are open to receiving information in English,” she said.
She also provided notable piece of advice for the PR professional on pitch personalization and of course, conducting prior research on both the contact and outlet.
“I strongly recommend PR professionals be interested and learn about the audience in the medium they are reaching out to before making first-time contact. It is also important to personalize the messages used to contact the editor or media contact, otherwise it could be negatively interpreted.”
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.