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BlogHer ’13 Recap: A Data-Driven Analysis

In its ninth annual conference, BlogHer ’13 brought together bloggers, experts and brands to talk marketing, technology, activism and more. The estimated 6000 attendees listened to advice from the likes of Sheryl Sandberg, Guy Kawasaki and Ree Drummond.

#Blogher13 quickly trended on Twitter, and we used the Cision Social Media Dashboard to take a deeper dive into the noise and see what all the chatter was about.

We began by running a topic analysis widget to see the number of total mentions during the span of the conference, July 25-27:

Mentions of #Blogher13 and #Blogher from July 25-27, 2013

Mentions of #BlogHer13, #BlogHer, BlogHer and BlogHer13 from July 25-27, 2013.

We also looked at the ‘Unique Source Count,’ which shows how many unique individuals were using the hashtag or conference name, and there were more than 9,000! That is quite the community.

Next, we looked at when the conversations spiked during the conference:

Topic Trends during Blogher '13, from July 25-27, 2013.

Topic Trends during Blogher ’13, from July 25-27, 2013.

Conversations spiked the most around 1 p.m. on July 26, during the keynote conversation with Guy Kawasaki. Trailing right behind him are mentions during Ree Drummond’s and Sheryl Sandberg’s sessions, respectively.

The topics that powered the conversation are depicted in the below Conversation Cloud:

Conversation Cloud of #Blogher13 and #Blogher.

Conversation Cloud of #Blogher13 and #Blogher.

With words like ‘loved,’ ‘great,’ and ‘awesome,’ it seems like this is one conference you don’t want to miss! And in case you’re wondering what #cheeseburgher is, it is an official BlogHer party that started from, well, it’s best Suburban Turmoil explains it to you.

Using Cision Social Media Dashboard’s Insights, we also looked at the most retweeted usernames at the event:

Most retweeted usernames at #Blogher13.

Most retweeted usernames at #Blogher13.

To see which tweeters were mentioned the most with the hashtag, we also ran the ‘Usernames Mentioned’ Insight:

Usernames Mentioned most during Blogher '13.

Usernames Mentioned most during Blogher ’13.

What was your favorite session or moment during #Blogher13?

Thank you to Hope Bertram of Digital Megaphone for suggesting we run a post on this topic, and to all the attendees and speakers for providing such wonderful insight!

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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